Ecommerce Website About Section Examples
48 real about sections from 34 ecommerce websites
- Featuring
Nothing
Rivian
Hims
Fly By Jing
There are 48 about sections here, cut from 34 live ecommerce websites such as Nothing, Rivian and Hims. 21% of the shopping sites in the library have a about section, lower than the 25% across all websites. 97% of them are light-themed and the most common headline fonts are NType82, Adventure and Care Sans.
At a glance
Live verified metrics- About sections
- 48
- Sites
- 34 of 160 shopping sites (21%)
- Library-wide
- 25% of all websites have one
- Per site
- 1.4 on average
- Light / dark
- 97% light · 3% dark
- Top heading fonts
- NType82, Adventure and Care Sans
- Accent colours
- neutral 16blue 7red 5
- Leading sites
- Nothing, Rivian and Hims
What makes a good about section on a ecommerce website
About sections tell the origin story briefly and point to what the company believes, with a photo or two of real people. Ecommerce homepages are merchandising surfaces: hero campaigns, product grids, social proof and a fast path to checkout. Compare these examples with about sections from every industry, or see the full homepages on the ecommerce website templates page.
What these 48 about sections have in common
On average each one carries 3.5 images or icons, 1.0 buttons and 1.0 links. 13% sit on a dark background, and 47% are taller than half their width — most are compact bands rather than full screens. Headlines range from “Cosy home, and a healthy planet” (Koala).
7 about sections worth studying
- Nothing — “Life without distraction.”: ( 2 ) Our devices are where your life plays out. They house your memories, frame your relationships and open a gateway to experiencing the world.… (0 buttons, 5 images, background #f5f5f5).
- Rivian — “Students”: We develop adventurous thinkers and bold leaders. At Rivian, you’ll be at the forefront of helping to define a more sustainable future. Undergraduate and graduate student… (0 buttons, 2 images, background #f9f2e8).
- Hims: About the company: Hims & Hers Hims & Hers is a digital health platform that connects people to licensed healthcare providers and, if prescribed, personalized treatment… (0 buttons, 0 images, background #ffffff).
- Fly By Jing — “HEY, JING HERE.”: I founded Fly By Jing in 2018, inspired by the amazing flavors of my hometown Chengdu and its famous fly restaurants— soulful hole-in-the-wall eateries so good… (1 buttons, 2 images, background #046135).
- Bellroy — “As a certified B Corporation, we use business as a force for good. Learn more about us and our purpose.”: Read about us Our gear is built to last and love – to day 1000 and beyond. Our primary fabrics are made from recycled sources like… (0 buttons, 4 images).
- Driveway — “We are”: Driveway We make buying and selling new or used cars simpler and more convenient. (0 buttons, 2 images, background #ebe3d5).
- Arnold Clark — “ABOUT US”: We’re the UK’s leading independently owned car retailer. Rated 4.6 from over 150,000 reviews (0 buttons, 6 images, background #2d3737).
How to use these about references
See how briefly each site tells its story and which proof — founders, photos, milestones — it pairs with it. For a store, study how bestsellers, shipping promises and reviews sit alongside the product grid. Start with Nothing, Rivian and Hims, click a section to open it at full size and copy its build prompt, palette and fonts.
Related searches
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