Fitness Website About Section Examples

72 real about sections from 47 fitness websites

There are 72 about sections here, cut from 47 live fitness websites such as Headspace, Tonal and Maven. 24% of the health & fitness sites in the library have a about section, lower than the 25% across all websites. 89% of them are light-themed and the most common headline fonts are Inter (2), Headfont (2) and Headspace Apercu.

At a glance

Live verified metrics
About sections
72
Sites
47 of 192 health & fitness sites (24%)
Library-wide
25% of all websites have one
Per site
1.5 on average
Light / dark
89% light · 11% dark
Top heading fonts
Inter (2), Headfont (2) and Headspace Apercu
Accent colours
blue 18red 9neutral 5
Leading sites
Headspace, Tonal and Maven

What makes a good about section on a fitness website

About sections tell the origin story briefly and point to what the company believes, with a photo or two of real people. Health and fitness products pair aspirational imagery with proof: outcomes, credentials and membership pricing. Compare these examples with about sections from every industry, or see the full homepages on the fitness website templates page.

What these 72 about sections have in common

On average each one carries 1.9 images or icons, 0.4 buttons and 0.9 links. 15% sit on a dark background, and 28% are taller than half their width — most are compact bands rather than full screens. Headlines range from “We live by our mission, vision and values.” (Teladoc).

7 about sections worth studying

  • Headspace — “Finding the right coach”: Connecting with your coach on a personal level can make defining and achieving your goals a smoother process, though trying to find a qualified and compatible… (0 buttons, 2 images).
  • Tonal — “CULTURE”: Tonal envisions a world where everyone can be their strongest. We welcome talented people with unique perspectives looking to do meaningful work—regardless of their race, gender,… (0 buttons, 0 images, background #1c1c1a).
  • Maven — “OUR STORY”: After witnessing and experiencing the lack of support that exists for so many as they build and raise their families, Kate Ryder founded Maven in 2014,… (0 buttons, 2 images, background #ffffff).
  • Balmoralrunning — “About Us”: Balmoral was founded in Canada to create timeless garments shaped by the country’s distinct climate and way of life. Drawing from its Canadian heritage, the brand… (0 buttons, 1 images, background #ffffff).
  • Hydrow — “A note from our CEO”: “The way we see it, strength is so much more than muscle mass. It’s the foundation for a fuller life. We created Hydrow to remove the… (0 buttons, 1 images, background #f9f7f5).
  • Centr — “WHERE IT BEGAN”: What started as Chris Hemsworth’s personal wellness journey grew into Centr. Working with world-class wellness experts, Chris experienced the power of interconnected training, nutrition, and recovery.… (0 buttons, 1 images, background #ffffff).
  • Lumen — “We're big believers in science, data and you”: We believe that a healthy metabolism is the key to better health, and that everyone can attain it. (0 buttons, 2 images, background #ffffff).

How to use these about references

See how briefly each site tells its story and which proof — founders, photos, milestones — it pairs with it. For a health or fitness brand, look at how outcomes, credentials and membership offers are balanced with aspiration. Start with Headspace, Tonal and Maven, click a section to open it at full size and copy its build prompt, palette and fonts.

Related searches

Browse all sections or the full A–Z of popular searches.

Library updated