Lifestyle Website About Section Examples

What these 149 about sections have in common

On average each one carries 3.2 images or icons, 0.8 buttons and 1.3 links. 9% sit on a dark background, and 42% are taller than half their width — most are compact bands rather than full screens.

7 about sections worth studying

• Noom — “We’re changing how the world thinks about weight loss.”: Noom uses science and personalization to help you lose weight and keep it off for good. We’ll help you better understand your relationship with food, how… (0 buttons, 1 images, background #f6f4ee).
• Hinge — “Let's work together”: Work at Hinge We’re looking for people who want to make dating effective, not addictive. Join us (1 buttons, 3 images, background #fffefd).
• Bumble — “We exist to bring people closer to love.”: We want our members to find meaningful and authentic relationships that ignite confidence and joy. Download Bumble Outdoors Running Dog parent (1 buttons, 3 images, background #ffffff).
• Patreon: Our mission We’re proud and motivated that creators come to Patreon for creative freedom and ownership. We take that responsibility seriously, and have fun fulfilling that… (1 buttons, 1 images).
• Hipcamp — “Get more people outside”: OUR MISSION Hipcamp is a growing community of good-natured people and the simplest way to find and reserve your next campsite. By connecting people with the… (0 buttons, 0 images, background #ffffff).
• Partizan — “We are Partizan.”: Partizan launched in Paris 1986 and expanded into the UK and US in 1991. We tell stories that shape culture and reimagine how people see the… (0 buttons, 0 images, background #ffffff).
• Wolverineworldwide: We design trend-right products, build iconic brands, and shape experiences that inspire people to live better. Grounded in craftsmanship and driven by innovation, Wolverine Worldwide continues… (1 buttons, 0 images).

How to use these about references

See how briefly each site tells its story and which proof — founders, photos, milestones — it pairs with it. For a lifestyle brand, look at editorial layouts and how photography sets the mood before any product. Start with Noom, Hinge and Bumble, click a section to open it at full size and copy its build prompt, palette and fonts.