Fashion Website About Section Examples

78 real about sections from 54 fashion websites

There are 78 about sections here, cut from 54 live fashion websites such as Reformation, Nanushka and Studiodado. 24% of the fashion & beauty sites in the library have a about section, higher than the 22% across all websites. 94% of them are light-themed and the most common headline fonts are Inter (2), Montserrat (2) and Poppins (2).

At a glance

About sections
78
Sites
54 of 225 fashion & beauty sites (24%)
Library-wide
22% of all websites have one
Per site
1.4 on average
Light / dark
94% light · 6% dark
Top heading fonts
Inter (2), Montserrat (2) and Poppins (2)
Accent colours
neutral 32red 7blue 7
Leading sites
Reformation, Nanushka and Studiodado

What makes a good about section on a fashion website

About sections tell the origin story briefly and point to what the company believes, with a photo or two of real people. Fashion and beauty brands let photography carry the page — full-bleed imagery, editorial type and minimal chrome. Compare these examples with about sections from every industry, or see the full homepages on the fashion website templates page.

What these 78 about sections have in common

On average each one carries 2.4 images or icons, 0.6 buttons and 1.4 links. 8% sit on a dark background, and 32% are taller than half their width — most are compact bands rather than full screens. Headlines range from “Women-Led Design Duo” (Their Nibs).

7 about sections worth studying

  • Reformation: ( 2 ) Where we work Our brand-new HQ is located in Los Angeles, where a lot of the magic happens. From creative collaboration to production… (0 buttons, 1 images, background #ffffff).
  • Nanushka: ABOUT US Founded in Budapest, by Sandra Sándor in 2005,Nanushka designs womenswear, menswear, and accessories made from carefully selected, low impact materials. Focusing on craftsmanship,detail, and… (0 buttons, 1 images, background #ffffff).
  • Studiodado: Yohandel Ruiz Jorge L. Mesa Javier Calle Each partner brings different interests to our communal table. As a team, we embody the power of collaboration, finding… (0 buttons, 0 images, background #ffffff).
  • Rhode — “mission”: To RESTORE, PROTECT, and NURTURE the skin you have now for lasting results that reveal themselves over time. OUR VALUES RHODE FUTURES FOUNDATION supports organizations that… (3 buttons, 1 images, background #ffffff).
  • Byredo — “ABOUT BYREDO”: DISCOVER Byredo was founded in Stockholm in 2006 by Ben Gorham. Born from a desire to translate memories and emotions into objects and experiences, Byredo takes… (0 buttons, 1 images).
  • Aritzia: JOIN ARITZIA'S MAILING LIST Sign up for texts and emails for insider info on sales, new arrivals and more good stuff. Sign Up Aritzia Research Community… (0 buttons, 0 images, background #000000).
  • Summer Fridays — “Why Join Our Team?”: Summer Fridays is a creative and collaborative team. We love to engage with our community through IRL experiences, while consistently giving back to our community alongside… (0 buttons, 3 images).

How to use these about references

See how briefly each site tells its story and which proof — founders, photos, milestones — it pairs with it. For a fashion or beauty brand, notice how photography carries the page and how little interface copy is needed. Start with Reformation, Nanushka and Studiodado, click a section to open it at full size and copy its build prompt, palette and fonts.

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