Fashion Website About Section Examples

89 real about sections from 59 fashion websites

There are 89 about sections here, cut from 59 live fashion websites such as Reformation, Pangaia and Nanushka. 25% of the fashion & beauty sites in the library have a about section, level with the 25% across all websites. 93% of them are light-themed and the most common headline fonts are Inter (2), Montserrat (2) and Poppins (2).

At a glance

Live verified metrics
About sections
89
Sites
59 of 239 fashion & beauty sites (25%)
Library-wide
25% of all websites have one
Per site
1.5 on average
Light / dark
93% light · 7% dark
Top heading fonts
Inter (2), Montserrat (2) and Poppins (2)
Accent colours
neutral 35blue 8red 8
Leading sites
Reformation, Pangaia and Nanushka

What makes a good about section on a fashion website

About sections tell the origin story briefly and point to what the company believes, with a photo or two of real people. Fashion and beauty brands let photography carry the page — full-bleed imagery, editorial type and minimal chrome. Compare these examples with about sections from every industry, or see the full homepages on the fashion website templates page.

What these 89 about sections have in common

On average each one carries 2.3 images or icons, 0.5 buttons and 1.3 links. 8% sit on a dark background, and 33% are taller than half their width — most are compact bands rather than full screens. Headlines range from “Women-Led Design Duo” (Their Nibs).

7 about sections worth studying

  • Reformation: ( 2 ) Where we work Our brand-new HQ is located in Los Angeles, where a lot of the magic happens. From creative collaboration to production… (0 buttons, 1 images, background #ffffff).
  • Pangaia — “About Us”: PANGAIA is a responsible, proudly B Corp-certified company bringing problem-solving innovations to the world through premium lifestyle products and experiences. We are a global collective of… (0 buttons, 0 images).
  • Nanushka: ABOUT US Founded in Budapest, by Sandra Sándor in 2005,Nanushka designs womenswear, menswear, and accessories made from carefully selected, low impact materials. Focusing on craftsmanship,detail, and… (0 buttons, 1 images, background #ffffff).
  • Studiodado: AUDEMARS PIGUET HOUSE MIAMI In Miami, time bends to the beat of the city. There’s a rhythm here. A syncopation of light, water, and movement that… (0 buttons, 0 images, background #ffffff).
  • Rhode — “mission”: To RESTORE, PROTECT, and NURTURE the skin you have now for lasting results that reveal themselves over time. OUR VALUES RHODE FUTURES FOUNDATION supports organizations that… (3 buttons, 1 images, background #ffffff).
  • Byredo — “ABOUT BYREDO”: DISCOVER Byredo was founded in Stockholm in 2006 by Ben Gorham. Born from a desire to translate memories and emotions into objects and experiences, Byredo takes… (0 buttons, 1 images).
  • Le Labo — “ROOTS”: Le Labo was created in 2006 by two friends wanting to create a scented revolution in a world of conventional perfumery. They opened our first lab… (0 buttons, 1 images, background #f6f8f6).

How to use these about references

See how briefly each site tells its story and which proof — founders, photos, milestones — it pairs with it. For a fashion or beauty brand, notice how photography carries the page and how little interface copy is needed. Start with Reformation, Pangaia and Nanushka, click a section to open it at full size and copy its build prompt, palette and fonts.

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