Fashion Website Statement Section Examples
There are 161 statement sections here, cut from 82 live fashion websites such as SSENSE, Kith and Skims. 34% of the fashion & beauty sites in the library have a statement section, lower than the 50% across all websites. 94% of them are light-themed and the most common headline fonts are Poppins (3), Neue haas grotesk text (2) and Futura pt (2).
At a glance
Live verified metrics- Statement sections
- 161
- Sites
- 82 of 239 fashion & beauty sites (34%)
- Library-wide
- 50% of all websites have one
- Per site
- 2.0 on average
- Light / dark
- 94% light · 6% dark
- Top heading fonts
- Poppins (3), Neue haas grotesk text (2) and Futura pt (2)
- Accent colours
- neutral 43red 14blue 14
- Leading sites
- SSENSE, Kith and Skims
What makes a good statement section on a fashion website
Statement sections are a single bold sentence set large — a mission, a belief or a provocation — that breaks up denser content. Fashion and beauty brands let photography carry the page — full-bleed imagery, editorial type and minimal chrome. Compare these examples with statement sections from every industry, or see the full homepages on the fashion website templates page.
What these 161 statement sections have in common
On average each one carries 13.3 images or icons, 3.3 buttons and 7.2 links, plus 2.3 form fields. 14% sit on a dark background, and 42% are taller than half their width — most are compact bands rather than full screens. Headlines range from “LOOKSMAXXING AND THE QUANTIFICATION OF CULTURE” (SSENSE), “OUAI MEANS YES, IN THAT CASUAL, PARISIAN WAY.” (Ouai) to “Why so serious? Let’s make flare-ups fun instead.” (Topicals).
7 statement sections worth studying
- Kith — “Kith Women Fall 2026 | Hold the Line Campaign”: Kith Women introduces its Fall 2026 collection titled Hold the Line, a concentrated exploration into how workplace womenswear has evolved from one century into the other.… (1 buttons, 2 images).
- Skims — “NIKESKIMS FALL ‘26 EDIT 01”: Feminine form meets performance innovation. Discover the collection. Shop Now (0 buttons, 2 images, background #ffffff).
- Mejuri: JEWELRY YOU CAN LIVE IN For too long, fine jewelry was something you waited for. Reserved for birthdays. For anniversaries. Locked away in velvet boxes. Mejuri… (0 buttons, 0 images, background #ffffff).
- Noth — “Forms follow perspective.”: ( The Studio ) We called it Nothin’ because it started as a paradox, an empty space open enough to become anything: a campaign, a space,… (0 buttons, 13 images, background #000000).
- Outfit: Made to be worn. Or judged. Or both. ©26 Created by the ++hellohello team, this store and signature collection celebrates our collective creativity and passion for… (0 buttons, 1 images, background #ede4dd).
- Madeinevolve — “We are an”: Brand Direction Performance Marketing Advanced Tech (0 buttons, 3 images, background #111111).
- Studiodado — “ABOUT US”: Studio We’ve built a world where empathy is embedded in every interaction, shaping spaces that feel intuitive, personal, and alive. Explore (1 buttons, 4 images, background #ffffff).
How to use these statement references
Compare the length of each statement and the type size; the best are one sentence set very large. For a fashion or beauty brand, notice how photography carries the page and how little interface copy is needed. Start with SSENSE, Kith and Skims, click a section to open it at full size and copy its build prompt, palette and fonts.
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