Fashion Website Statement Section Examples
132 real statement sections from 72 fashion websites
- Featuring
Kith
Noth- OOutfit
Madeinevolve
There are 132 statement sections here, cut from 72 live fashion websites such as Kith, Noth and Outfit. 32% of the fashion & beauty sites in the library have a statement section, lower than the 45% across all websites. 94% of them are light-themed and the most common headline fonts are Poppins (3), Neue haas grotesk text (2) and Futura pt (2).
At a glance
- Statement sections
- 132
- Sites
- 72 of 225 fashion & beauty sites (32%)
- Library-wide
- 45% of all websites have one
- Per site
- 1.8 on average
- Light / dark
- 94% light · 6% dark
- Top heading fonts
- Poppins (3), Neue haas grotesk text (2) and Futura pt (2)
- Accent colours
- neutral 36blue 14red 12
- Leading sites
- Kith, Noth and Outfit
What makes a good statement section on a fashion website
Statement sections are a single bold sentence set large — a mission, a belief or a provocation — that breaks up denser content. Fashion and beauty brands let photography carry the page — full-bleed imagery, editorial type and minimal chrome. Compare these examples with statement sections from every industry, or see the full homepages on the fashion website templates page.
What these 132 statement sections have in common
On average each one carries 7.1 images or icons, 2.1 buttons and 4.9 links, plus 1.3 form fields. 14% sit on a dark background, and 39% are taller than half their width — most are compact bands rather than full screens. Headlines range from “OUAI MEANS YES, IN THAT CASUAL, PARISIAN WAY.” (Ouai), “Why so serious? Let’s make flare-ups fun instead.” (Topicals) to “BRONZE. GLOW. BOOST” (Morphe).
7 statement sections worth studying
- Kith — “Kith Women Fall 2026 | Hold the Line Campaign”: Kith Women introduces its Fall 2026 collection titled Hold the Line, a concentrated exploration into how workplace womenswear has evolved from one century into the other.… (1 buttons, 2 images).
- Outfit: Made to be worn. Or judged. Or both. ©26 Created by the ++hellohello team, this store and signature collection celebrates our collective creativity and passion for… (0 buttons, 1 images, background #ede4dd).
- Madeinevolve — “We are an”: Brand Direction Performance Marketing Advanced Tech (0 buttons, 3 images, background #111111).
- Studiodado — “ABOUT US”: Studio We’ve built a world where empathy is embedded in every interaction, shaping spaces that feel intuitive, personal, and alive. Explore (1 buttons, 4 images, background #ffffff).
- Rare Beauty — “WHY SELENA LOVES IT”: grance to capture that feeling of possibility, so bright and sweet.” (0 buttons, 0 images, background #fdfbf8).
- Curology — “Skincare as unique as you”: Add personalized skincare to your routine. Get my formula (0 buttons, 0 images, background #ffffff).
- Vuori — “A New Perspective On Performance Apparel™”: Shop Women's Training Shop Men's Training (0 buttons, 2 images, background #ffffff).
How to use these statement references
Compare the length of each statement and the type size; the best are one sentence set very large. For a fashion or beauty brand, notice how photography carries the page and how little interface copy is needed. Start with Kith, Noth and Outfit, click a section to open it at full size and copy its build prompt, palette and fonts.
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