Ecommerce Website Statement Section Examples
123 real statement sections from 59 ecommerce websites
- Featuring
Gumroad
Warby Parker
Oura
Whoop
There are 123 statement sections here, cut from 59 live ecommerce websites such as Gumroad, Warby Parker and Oura. 37% of the shopping sites in the library have a statement section, lower than the 50% across all websites. 93% of them are light-themed and the most common headline fonts are Proxima nova (2), ABC Favorit and Font Ivory Ll.
At a glance
Live verified metrics- Statement sections
- 123
- Sites
- 59 of 160 shopping sites (37%)
- Library-wide
- 50% of all websites have one
- Per site
- 2.1 on average
- Light / dark
- 93% light · 7% dark
- Top heading fonts
- Proxima nova (2), ABC Favorit and Font Ivory Ll
- Accent colours
- neutral 29blue 14orange 8
- Leading sites
- Gumroad, Warby Parker and Oura
What makes a good statement section on a ecommerce website
Statement sections are a single bold sentence set large — a mission, a belief or a provocation — that breaks up denser content. Ecommerce homepages are merchandising surfaces: hero campaigns, product grids, social proof and a fast path to checkout. Compare these examples with statement sections from every industry, or see the full homepages on the ecommerce website templates page.
What these 123 statement sections have in common
On average each one carries 5.6 images or icons, 2.0 buttons and 1.7 links. 15% sit on a dark background, and 38% are taller than half their width — most are compact bands rather than full screens. Headlines range from “2X winners of TIME best inventions” (Vollebak), “We believe in the thoughtfully layered home.” (Loloi) to “Meaningful Play Awaits” (Magna-Tiles).
7 statement sections worth studying
- Gumroad — “We want you to try them, lots of them, and find out what works.”: You don't have to be a tech expert or even understand how to start a business. You just gotta take what you know and sell it.… (0 buttons, 0 images, background #f4f4f0).
- Warby Parker — “Introducing Intelligent Eyewear”: In partnership with Google and Samsung, we’re developing next-gen glasses designed for all-day wear. Learn more > Be the first to know Email address For more… (2 buttons, 3 images, background #ffffff).
- Oura — “Subtle. Power.”: The world's smallest smart ring is here. Explore (0 buttons, 4 images, background #f7f1e8).
- Whoop — “Wear WHOOP daily, improve your health”: Daily WHOOP wear is linked to 91 more minutes of weekly activity, 2.3 more hours of sleep per week, and over 10% higher HRV. Members see… (0 buttons, 0 images, background #ffffff).
- Apple — “Apple at Work.”: With Apple hardware, software, and services, you can connect, collaborate, and run your business even better. Learn more (0 buttons, 0 images, background #ffffff).
- Rivian: We’re here to keep the world adventurous forever. An American company with a global mindset, we’re focused on building electric vehicles that inspire exploration of this… (0 buttons, 0 images, background #ffffff).
- Analogue: We make products to celebrate and explore the history of video games with the respect it deserves. All Products (0 buttons, 0 images, background #000000).
How to use these statement references
Compare the length of each statement and the type size; the best are one sentence set very large. For a store, study how bestsellers, shipping promises and reviews sit alongside the product grid. Start with Gumroad, Warby Parker and Oura, click a section to open it at full size and copy its build prompt, palette and fonts.
Related searches
Browse all sections or the full A–Z of popular searches.
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