Ecommerce Website Footer Section Examples

134 real footer sections from 108 ecommerce websites

There are 134 footer sections here, cut from 108 live ecommerce websites such as Gumroad, Allbirds and Glossier. 68% of the shopping sites in the library have a footer section, higher than the 56% across all websites. 98% of them are light-themed and the most common headline fonts are Apercu (2), Graphik (2) and Suisse Intl (2).

At a glance

Live verified metrics

Footer sections: 134
Sites: 108 of 160 shopping sites (68%)
Library-wide: 56% of all websites have one
Per site: 1.2 on average
Light / dark: 98% light · 2% dark
Top heading fonts: Apercu (2), Graphik (2) and Suisse Intl (2)
Accent colours: neutral 56blue 21orange 12
Leading sites: Gumroad, Allbirds and Glossier

What makes a good footer section on a ecommerce website

Footers are the site map: grouped links, legal, social and often a final signup, in a quiet, well-aligned grid. Ecommerce homepages are merchandising surfaces: hero campaigns, product grids, social proof and a fast path to checkout. Compare these examples with footer sections from every industry, or see the full homepages on the ecommerce website templates page.

What these 134 footer sections have in common

On average each one carries 8.1 images or icons, 3.2 buttons and 30.4 links, plus 1.6 form fields. 26% sit on a dark background, and 28% are taller than half their width — most are compact bands rather than full screens. Headlines range from “Get Our Emails” (Tegu).

7 footer sections worth studying

Gumroad: Subscribe to get tips and tactics to grow the way you want. → Ⓒ Gumroad, Inc. Discover Blog Pricing Features About Gumclaw Small Bets Help Board… (1 buttons, 6 images, background #000000).
Glossier — “How can we help?”: At Glossier, we make products inspired by real life, embracing the ethos of Skin First. Makeup Second™. We believe beauty is about having fun, celebrating freedom,… (5 buttons, 1 images, background #faf2f4).
Warby Parker — “Get the inside scoop on new frames, events, and more”: Email address Products Eyeglasses Sunglasses Contacts New collections Accessories Gift cards Intelligent Eyewear Shop Online Advisor Virtual Try-On Download our app Get a prescription Book an… (1 buttons, 13 images).
Away — “Stay in the know”: Keep up with all things Away—sign up and you'll be the first to hear about product launches, special events, and more. Email address Subscribe By clicking… (7 buttons, 20 images).
Aesop — “Orders and support”: Secure checkout Complimentary samples Complimentary gift wrapping Footer navigation Contact us FAQs Shipping Returns Track your order Product recalls Terms of use User Content Permission Terms… (5 buttons, 6 images, background #252525).
Oura — “Payment Options”: Klarna PayPal Apple Pay Google Pay Visa Mastercard American Express We care about protecting your data. Read more in our Privacy Policy. About Us Leadership Trust… (2 buttons, 25 images).
Whoop — “Support”: Member Order Status Rejoin WHOOP Member Login WHOOP Labs Boston WHOOP Labs Doha Digital WHOOP Labs WHOOP Advanced Labs WHOOP Community Developers Engineering Careers Our Mission… (2 buttons, 3 images, background #000000).

How to use these footer references

Check how links are grouped, what legal and social links are included and whether a final sign-up appears. For a store, study how bestsellers, shipping promises and reviews sit alongside the product grid. Start with Gumroad, Allbirds and Glossier, click a section to open it at full size and copy its build prompt, palette and fonts.

What makes a good footer section on a ecommerce website

What these 134 footer sections have in common

7 footer sections worth studying

How to use these footer references

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