Ecommerce Website Hero Section Examples

83 real hero sections from 83 ecommerce websites

There are 83 hero sections here, cut from 83 live ecommerce websites such as Gumroad, Allbirds and Glossier. 52% of the shopping sites in the library have a hero section, lower than the 60% across all websites. 98% of them are light-themed and the most common headline fonts are Circular (3), Poppins (3) and Apercu (2).

At a glance

Live verified metrics

Hero sections: 83
Sites: 83 of 160 shopping sites (52%)
Library-wide: 60% of all websites have one
Per site: 1.0 on average
Light / dark: 98% light · 2% dark
Top heading fonts: Circular (3), Poppins (3) and Apercu (2)
Accent colours: neutral 44blue 18red 7
Leading sites: Gumroad, Allbirds and Glossier

What makes a good hero section on a ecommerce website

The hero has one job: say what the product is and give one clear next step. The best ones pair a short headline with a live product shot or demo, not a stock illustration. Ecommerce homepages are merchandising surfaces: hero campaigns, product grids, social proof and a fast path to checkout. Compare these examples with hero sections from every industry, or see the full homepages on the ecommerce website templates page.

What these 83 hero sections have in common

On average each one carries 7.1 images or icons, 3.2 buttons and 3.9 links. 13% sit on a dark background, and 57% are taller than half their width — most take a full screen or more. Headlines range from “CREATIVE HOUSE CREATIVE HOUSE for DARING BRANDS FOR DARING BRANDS” (Prototypestudio), “Reimagine your browser” (Shift) to “Welcome to Knoll How can we help you today?” (Knoll).

7 hero sections worth studying

Gumroad — “Go from 0 to $1”: Anyone can earn their first dollar online. Just start with what you know, see what sticks, and get paid. It's that easy. Start selling Search marketplace… (1 buttons, 7 images, background #f4f4f0).
Glossier — “you smell rich.”: Elevate the season with Glossier You Doux. Our soft, woody scent made for fall’s finer things. Shop now (1 buttons, 3 images, background #ffffff).
Warby Parker — “A new take on timeless shapes”: Start with a quiz Shop eyeglasses Shop the Archival Edit 20% off first contacts order Free shipping Free 30-day returns Vision benefits accepted (3 buttons, 3 images).
Away — “Destination ready.”: MOST-WANTED GEAR Effortless travel starts with better gear. Discover the best-selling suitcases and bags, backed by millions of miles. SHOP NOW (1 buttons, 2 images).
Whoop — “The wearable designed for lasting progress”: WHOOP combines 24/7 health insights with personalized coaching to help you improve how you sleep, train, and feel — starting day one. (1 buttons, 2 images, background #000000).
Rivian — “Explore our latest offers”: Get as low as 1.99% APR or $1,500 towards your lease on select new 2026 R1.¹ Explore offers Shop now (0 buttons, 2 images, background #ececec).
Polestar — “Polestar 4 coupe”: Lease a new 2027 Long range Dual motor Plus for $749/mo for 48 months with $0 down. Includes $5,000 EV Bonus. Starting from $79,850.¹ Shop available… (1 buttons, 7 images, background #ffffff).

How to use these hero references

Compare headline length, where the primary button sits and whether the visual is the product itself; then write your own headline in the same number of words. For a store, study how bestsellers, shipping promises and reviews sit alongside the product grid. Start with Gumroad, Allbirds and Glossier, click a section to open it at full size and copy its build prompt, palette and fonts.

What makes a good hero section on a ecommerce website

What these 83 hero sections have in common

7 hero sections worth studying

How to use these hero references

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