Fitness Website Hero Section Examples

What these 122 hero sections have in common

On average each one carries 7.0 images or icons, 2.3 buttons and 2.6 links. 18% sit on a dark background, and 55% are taller than half their width — most take a full screen or more. Headlines range from “YOUR TRAINING HAS A DESTINATION” (Barry's), “INDOOR CYCLING, MADE FUN.” (Zwift) to “Burn Fat. Build Muscle. ‍Orangetheory Fitness Canada.” (Orangetheory).

7 hero sections worth studying

• Superpower — “Your new health membership”: HSA/ FSA eligible Members get 150+ lab tests across 2 blood draws. $349 per year. Become a member See what we test Whole body check Detect… (2 buttons, 5 images, background #ffffff).
• Strava — “Community-Powered Motivation”: Track your progress and cheer each other on. Join over 100 million active people on Strava for free. Already a Member? Log In Sign Up With… (9 buttons, 63 images, background #ffffff).
• Function Health — “Check your health.”: HSA/FSA Eligible Every year. Starting with 160+ lab tests detecting 1000+ conditions. Just $365 per year—$1 per day. Start testing 160+ lab tests Total each year… (2 buttons, 4 images, background #fef9ef).
• Peloton — “Training that moves with you”: Peloton IQ takes the guesswork out of workouts with customized plans, personal insights, and a training experience that revolves around your goals. Choose what you’re working… (4 buttons, 9 images).
• Axiom — “The modern machine data platform.”: Petabyte-scale, schema-less ingest on a fully managed event store, so you keep every byte without the operational cost of running it yourself. Start free → →… (48 buttons, 78 images, background #020000).
• Trigger.dev — “Build and deploy durable AI agents and workflows”: Trigger.dev is the open source platform for building AI agents in TypeScript. Long-running tasks with retries, queues, AI observability, and elastic scaling. Start building now 16.4k… (0 buttons, 3 images, background #121317).
• One Medical — “Comprehensive healthcare just got less painful”: Now Amazon Prime members can purchase One Medical membership for $99/year . Get Started Opens in a new window. *Purchase terms apply. Already a One Medical… (1 buttons, 3 images).

How to use these hero references

Compare headline length, where the primary button sits and whether the visual is the product itself; then write your own headline in the same number of words. For a health or fitness brand, look at how outcomes, credentials and membership offers are balanced with aspiration. Start with Superpower, Strava and Function Health, click a section to open it at full size and copy its build prompt, palette and fonts.