Ecommerce Website Hero Section Examples

What these 97 hero sections have in common

On average each one carries 10.6 images or icons, 4.4 buttons and 5.0 links, plus 0.7 form fields. 14% sit on a dark background, and 63% are taller than half their width — most take a full screen or more. Headlines range from “ACNE STUDIOS” (Acne Studios), “CREATIVE HOUSE CREATIVE HOUSE for DARING BRANDS FOR DARING BRANDS” (Prototypestudio) to “Reimagine your browser” (Shift).

7 hero sections worth studying

• Gumroad — “Go from 0 to $1”: Anyone can earn their first dollar online. Just start with what you know, see what sticks, and get paid. It's that easy. Start selling Search marketplace… (1 buttons, 7 images, background #f4f4f0).
• Glossier — “you smell rich.”: Elevate the season with Glossier You Doux. Our soft, woody scent made for fall’s finer things. Shop now (1 buttons, 3 images, background #ffffff).
• Warby Parker — “A new take on timeless shapes”: Start with a quiz Shop eyeglasses Shop the Archival Edit 20% off first contacts order Free shipping Free 30-day returns Vision benefits accepted (3 buttons, 3 images).
• Away — “Destination ready.”: MOST-WANTED GEAR Effortless travel starts with better gear. Discover the best-selling suitcases and bags, backed by millions of miles. SHOP NOW (1 buttons, 2 images).
• Whoop — “The wearable designed for lasting progress”: WHOOP combines 24/7 health insights with personalized coaching to help you improve how you sleep, train, and feel — starting day one. (1 buttons, 2 images, background #000000).
• Productboard — “Where 100x product makers do their best work”: Productboard draws from your customer signals, codebase, and strategy to ensure every product decision is grounded, every spec is delivery-ready, and every launch informs your roadmap.… (5 buttons, 12 images).
• LogRocket — “AI session replay that catches issues before your users do”: LogRocket proactively identifies what's causing friction and gives your team the context to resolve it fast. Start for free Get a demo Trusted by 3,000+ customers… (2 buttons, 71 images).

How to use these hero references

Compare headline length, where the primary button sits and whether the visual is the product itself; then write your own headline in the same number of words. For a store, study how bestsellers, shipping promises and reviews sit alongside the product grid. Start with Gumroad, Allbirds and Glossier, click a section to open it at full size and copy its build prompt, palette and fonts.