Ecommerce Website Statement Section Examples
130 real statement sections from 67 ecommerce websites
- Featuring
Warby Parker
Oura
Whoop
Veja
There are 130 statement sections here, cut from 67 live ecommerce websites such as Warby Parker, Oura and Whoop. 36% of the shopping sites in the library have a statement section, lower than the 45% across all websites. 88% of them are light-themed and the most common headline fonts are Proxima nova (2), Geist (2) and Font Ivory Ll (1).
At a glance
- Statement sections
- 130
- Sites
- 67 of 185 shopping sites (36%)
- Library-wide
- 45% of all websites have one
- Per site
- 1.9 on average
- Light / dark
- 88% light · 12% dark
- Top heading fonts
- Proxima nova (2), Geist (2) and Font Ivory Ll (1)
- Accent colours
- neutral 36blue 14orange 8
- Leading sites
- Warby Parker, Oura and Whoop
What makes a good statement section on a ecommerce website
Statement sections are a single bold sentence set large — a mission, a belief or a provocation — that breaks up denser content. Ecommerce homepages are merchandising surfaces: hero campaigns, product grids, social proof and a fast path to checkout. Compare these examples with statement sections from every industry, or see the full homepages on the ecommerce website templates page.
What these 130 statement sections have in common
On average each one carries 5.5 images or icons, 1.9 buttons and 1.6 links. 19% sit on a dark background, and 38% are taller than half their width — most are compact bands rather than full screens. Headlines range from “START BUILDING PRODUCTION-READY GRAPHICS” (Rive), “Building astonishing digital solutions.” (Flabbergast) to “LOVE AND MONEY IS NOT WHAT YOU THINK IT IS” (Loveandmoney).
7 statement sections worth studying
- Warby Parker — “Introducing Intelligent Eyewear”: In partnership with Google and Samsung, we’re developing next-gen glasses designed for all-day wear. Learn more > Be the first to know Email address For more… (2 buttons, 3 images, background #ffffff).
- Oura — “Subtle. Power.”: The world's smallest smart ring is here. Explore (0 buttons, 4 images, background #f7f1e8).
- Whoop — “Wear WHOOP daily, improve your health”: Daily WHOOP wear is linked to 91 more minutes of weekly activity, 2.3 more hours of sleep per week, and over 10% higher HRV. Members see… (0 buttons, 0 images, background #ffffff).
- Mejuri: JEWELRY YOU CAN LIVE IN For too long, fine jewelry was something you waited for. Reserved for birthdays. For anniversaries. Locked away in velvet boxes. Mejuri… (0 buttons, 0 images, background #ffffff).
- Productboard — “Customer-centric at its core”: Make better-informed product decisions by tapping into relevant customer feedback and requests. (0 buttons, 0 images).
- Apple — “Apple at Work.”: With Apple hardware, software, and services, you can connect, collaborate, and run your business even better. Learn more (0 buttons, 0 images, background #ffffff).
- Rivian: We’re here to keep the world adventurous forever. An American company with a global mindset, we’re focused on building electric vehicles that inspire exploration of this… (0 buttons, 0 images, background #ffffff).
How to use these statement references
Compare the length of each statement and the type size; the best are one sentence set very large. For a store, study how bestsellers, shipping promises and reviews sit alongside the product grid. Start with Warby Parker, Oura and Whoop, click a section to open it at full size and copy its build prompt, palette and fonts.
Related searches
Browse all sections or the full A–Z of popular searches.
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