Restaurant & Food Website About Section Examples

66 real about sections from 45 restaurant & food websites

There are 66 about sections here, cut from 45 live restaurant & food websites such as Sweetgreen, Magic Spoon and Athletic Brewing. 28% of the food & drink sites in the library have a about section, higher than the 25% across all websites. 98% of them are light-themed and the most common headline fonts are Poppins (2), Bebas Neue (2) and Sweet Sans Text.

At a glance

Live verified metrics
About sections
66
Sites
45 of 161 food & drink sites (28%)
Library-wide
25% of all websites have one
Per site
1.5 on average
Light / dark
98% light · 2% dark
Top heading fonts
Poppins (2), Bebas Neue (2) and Sweet Sans Text
Accent colours
orange 10neutral 8red 8
Leading sites
Sweetgreen, Magic Spoon and Athletic Brewing

What makes a good about section on a restaurant & food website

About sections tell the origin story briefly and point to what the company believes, with a photo or two of real people. Food and drink sites are appetite-first: large product shots, warm palettes and ordering or subscription flows. Compare these examples with about sections from every industry, or see the full homepages on the restaurant & food website templates page.

What these 66 about sections have in common

On average each one carries 2.4 images or icons, 0.6 buttons and 0.8 links. 9% sit on a dark background, and 48% are taller than half their width — most are compact bands rather than full screens. Headlines range from “100% from scratch” (McConnell's), “Ever wonder where continual hopping came from?” (Dogfish Head) to “Our founder Mike Salguero’s pursuit of healthier meat for all.” (Butcher Box).

7 about sections worth studying

  • Sweetgreen — “Our Mission”: Building healthier communities by connecting people to real food (0 buttons, 2 images, background #a9c1a9).
  • Magic Spoon — “Our Story”: > Hi, we’re Greg and Gabi, co-founders of Magic Spoon. We’ve been friends for ten years: met at college, lived together, even started a previous business… (0 buttons, 11 images, background #e6f9ff).
  • Athletic Brewing — “FIT FOR ALL TIMES®”: Here at Athletic Brewing Co. we’re dedicated to crafting delicious non-alcoholic beer you can enjoy anytime and anywhere, with no worries and no hangovers. Our non-alcoholic… (0 buttons, 1 images, background #ffffff).
  • Blue Bottle Coffee — “BREWING A REGENERATIVE FUTURE”: Blue Bottle’s commitment to sustainability is rooted in action — learn more about our journey to carbon neutrality and what’s next. Learn More (0 buttons, 1 images, background #f6f6f3).
  • Misfits Market — “It all started with an apple”: “I didn’t set out to start a grocery company—I just couldn’t believe what I was seeing. I was visiting an orchard when I noticed a ton… (0 buttons, 2 images, background #fff9ea).
  • Kettle & Fire — “Care About Our Customers”: We made it our mission to support consumers on their path to improved health & wellness. Which is why we strive to create products that nourish… (0 buttons, 1 images, background #fff5db).
  • Partake Foods — “A Recipe For Inclusivity”: Partake was founded by a mom on a mission to give her sweet daughter a FOMO-free treat that’s allergy-friendly AND ridiculously tasty. Now more mouths than… (1 buttons, 3 images, background #fff6eb).

How to use these about references

See how briefly each site tells its story and which proof — founders, photos, milestones — it pairs with it. For a food or drink brand, look at how close-up photography, warm palettes and ordering are combined. Start with Sweetgreen, Magic Spoon and Athletic Brewing, click a section to open it at full size and copy its build prompt, palette and fonts.

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