Lifestyle Website About Section Examples

What these 128 about sections have in common

On average each one carries 3.2 images or icons, 0.7 buttons and 1.5 links. 10% sit on a dark background, and 40% are taller than half their width — most are compact bands rather than full screens.

7 about sections worth studying

• Noom — “We’re changing how the world thinks about weight loss.”: Noom uses science and personalization to help you lose weight and keep it off for good. We’ll help you better understand your relationship with food, how… (0 buttons, 1 images, background #f6f4ee).
• Hinge — “Let's work together”: Work at Hinge We’re looking for people who want to make dating effective, not addictive. Join us (1 buttons, 3 images, background #fffefd).
• Patreon: Our mission We’re proud and motivated that creators come to Patreon for creative freedom and ownership. We take that responsibility seriously, and have fun fulfilling that… (1 buttons, 1 images).
• Hipcamp — “Get more people outside”: OUR MISSION Hipcamp is a growing community of good-natured people and the simplest way to find and reserve your next campsite. By connecting people with the… (0 buttons, 0 images, background #ffffff).
• Rover — “About the Rover Group”: We believe that pets aren’t just pets—they’re family—and they deserve loving, high-quality care tailored to their unique needs. From trusted pet sitters for all of your… (1 buttons, 2 images, background #ffffff).
• BarkBox: About At BARK, our mission is simple—make all dogs happy. That's why we're proud to be Co-Owned by the very pups we serve. It's a legal… (0 buttons, 2 images, background #fbfbff).
• Parachute — “Made with Love by the World's Best”: From expert Portuguese craftspeople to a fourth-generation American mattress maker – our partners bring our home essentials to life with care. OUR FABRICS “I approach designing… (3 buttons, 6 images, background #ffffff).

How to use these about references

See how briefly each site tells its story and which proof — founders, photos, milestones — it pairs with it. For a lifestyle brand, look at editorial layouts and how photography sets the mood before any product. Start with Noom, Hinge and Patreon, click a section to open it at full size and copy its build prompt, palette and fonts.