Hims

Hims (hims.com) is a website in the Shopping category. Its homepage is captured as 3 sections, top to bottom: hero and content. We also captured its pricing, product, about, sign up, blog and careers pages, plus 2 more. The hero leads with “The care you’ve always deserved”.

The capture records a palette of #ffffff, #000000, #ffc671, #0a2633, #5c8cb5 and #392e25. The largest share of captured homepage sections uses #ffffff as its CSS background. Suggested token roles are #ffffff for background and #000000 for text; check them against the screenshot. Headings are set in Care Sans, which it also uses for body copy.

Compared with the 159 other Shopping sites in the library, Hims sits with the 96% that stay light, and the group's most common heading face is Circular, where Hims uses Care Sans. The average Shopping homepage here has 7 sections; this one has 3.

Worth studying here: the hero, for the relationship between imagery, type and navigation, the features block, for how benefits are grouped and paced and the FAQ, for question length and answer disclosure. Open any section for its palette, fonts and a build prompt you can hand to Claude, Cursor or v0.

More references: browse all websites.