Ecommerce Website About Section Examples

What these 50 about sections have in common

On average each one carries 3.4 images or icons, 1.0 buttons and 0.6 links. 13% sit on a dark background, and 47% are taller than half their width — most are compact bands rather than full screens. Headlines range from “We design, develop, and have fun doing it.” (Reformcollective) to “Cosy home, and a healthy planet” (Koala).

7 about sections worth studying

• Nothing — “Life without distraction.”: ( 2 ) Our devices are where your life plays out. They house your memories, frame your relationships and open a gateway to experiencing the world.… (0 buttons, 5 images, background #f5f5f5).
• Pangaia — “About Us”: PANGAIA is a responsible, proudly B Corp-certified company bringing problem-solving innovations to the world through premium lifestyle products and experiences. We are a global collective of… (0 buttons, 0 images).
• Productboard — “Our Story”: Productboard was founded in 2014 by Hubert Palan and Daniel Hejl with a simple mission: to help companies make products that matter. In the years since,… (0 buttons, 0 images, background #010000).
• Statsig — “We're just getting started. Our vision encompasses:”: Giving people the power of data to make decisions Letting data tell the story with the world's most powerful stats engine Providing a home for data… (0 buttons, 0 images, background #f6f6f6).
• Hims: Our mission and vision The mission of Hims & Hers is to make the world feel great through the power of better health. By providing access… (0 buttons, 0 images, background #ffffff).
• Fly By Jing — “HEY, JING HERE.”: I founded Fly By Jing in 2018, inspired by the amazing flavors of my hometown Chengdu and its famous fly restaurants— soulful hole-in-the-wall eateries so good… (1 buttons, 2 images, background #046135).
• Bellroy — “As a certified B Corporation, we use business as a force for good. Learn more about us and our purpose.”: Read about us Our gear is built to last and love – to day 1000 and beyond. Our primary fabrics are made from recycled sources like… (0 buttons, 4 images).

How to use these about references

See how briefly each site tells its story and which proof — founders, photos, milestones — it pairs with it. For a store, study how bestsellers, shipping promises and reviews sit alongside the product grid. Start with Nothing, Pangaia and Productboard, click a section to open it at full size and copy its build prompt, palette and fonts.