Woman in a black leotard doing a vertical shoulder stand

Reference found on Pinterest, saved by Maria Latre. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Story · Reference

Woman in a black leotard doing a vertical shoulder stand

Grainy, vintage-feeling monochrome studio photograph on a flat grey seamless backdrop, with soft even lighting. The figure's black-clad body forms a single elegant vertical from floor to top edge, and her arms are spread flat on the ground. All text is small, off-white and centred, keeping an understated gallery-invitation feel. The analogue film texture gives it a quiet luxury finish.

Palette

#7f7f7f
#6b6b6b
#434343
#343434
#585858
#a6a5a2

Layout: A full-bleed vertical photo places the model's raised legs as a strong vertical line right of centre, with a large grey negative space above. Centred cream text sits over the lower middle: logotype, small caps label, invitation details, schedule and RSVP.
Typography: Soft lowercase serif logotype with a macron; tiny bold sans caps label; light humanist sans for the details; classic serif caps for the schedule and RSVP.

All creative ads for gyms and fitness studios, wellness, yoga and ayurveda brands, event organisers and clubs

photographic
minimal
luxury
retro
black and white photo
shoulder stand pose
film grain
elegant
serene
editorial

Make your own version with AI

Add your brand details and pick an AI. The prompt keeps this design's idea and style, and swaps in your brand.

Brand nameWhat you sellOffer or message (optional)Website or handle (optional)Language

Your logo (optional)

Add your logoChoose a file, drop it here, or paste a screenshot (⌘V or Ctrl+V).

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Design an original Instagram story for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1920 px (story / reel).

Art direction to follow:
- The idea: Woman in a black leotard doing a vertical shoulder stand.
- Look and feel: Grainy, vintage-feeling monochrome studio photograph on a flat grey seamless backdrop, with soft even lighting. The figure's black-clad body forms a single elegant vertical from floor to top edge, and her arms are spread flat on the ground. All text is small, off-white and centred, keeping an understated gallery-invitation feel. The analogue film texture gives it a quiet luxury finish.
- Layout: A full-bleed vertical photo places the model's raised legs as a strong vertical line right of centre, with a large grey negative space above. Centred cream text sits over the lower middle: logotype, small caps label, invitation details, schedule and RSVP.
- Typography: Soft lowercase serif logotype with a macron; tiny bold sans caps label; light humanist sans for the details; classic serif caps for the schedule and RSVP.
- Colours: #7f7f7f, #6b6b6b, #434343, #343434, #585858, #a6a5a2 (background #7f7f7f, text #343434, accent #343434).
- Mood and details: elegant, serene, editorial, black and white photo, shoulder stand pose, film grain.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/7107311909051852-c3dc98923a36.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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