Fit woman leaping inside the white silhouette of an overweight figure

Reference found on Pinterest, saved by Silke. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Poster · Reference

Fit woman leaping inside the white silhouette of an overweight figure

The background is pure black, with a flat white cut-out silhouette of a heavy figure holding food up high. Inside it, a toned woman in a black sports bra and shorts is photographed in a dynamic running leap, rim-lit so her skin looks warm against the white. The visual metaphor, a fit body hidden inside a larger one, does all the work, and the copy is kept tiny. The finish is high-contrast and graphic, like a print ad.

Palette

#000000
#fefdfd
#020202
#cdc3bd
#95877e
#61544c

Layout: A huge white silhouette of an overweight person eating fills the black frame, and a backlit athletic woman in mid-leap sits in the centre of it. A short headline and the logo sit small at the lower left, in white on the black edge.
Typography: Small bold serif set in white, left-aligned over five short lines, with a compact italic sans sports logo below.

All creative ads for gyms and fitness studios, wellness, yoga and ayurveda brands

photographic
minimal
dark
white silhouette
athlete
negative space
before-after contrast
bold
witty
energetic

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Design an original poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1490 px (same shape as the reference).

Art direction to follow:
- The idea: Fit woman leaping inside the white silhouette of an overweight figure.
- Look and feel: The background is pure black, with a flat white cut-out silhouette of a heavy figure holding food up high. Inside it, a toned woman in a black sports bra and shorts is photographed in a dynamic running leap, rim-lit so her skin looks warm against the white. The visual metaphor, a fit body hidden inside a larger one, does all the work, and the copy is kept tiny. The finish is high-contrast and graphic, like a print ad.
- Layout: A huge white silhouette of an overweight person eating fills the black frame, and a backlit athletic woman in mid-leap sits in the centre of it. A short headline and the logo sit small at the lower left, in white on the black edge.
- Typography: Small bold serif set in white, left-aligned over five short lines, with a compact italic sans sports logo below.
- Colours: #000000, #fefdfd, #020202, #cdc3bd, #95877e, #61544c (background #000000, text #fefdfd, accent #fefdfd).
- Mood and details: bold, witty, energetic, white silhouette, athlete, negative space, before-after contrast.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/39617671708957835-8579cb9c300b.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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