Track cyclists sprinting on a diagonal velodrome lane

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Story · Reference

Track cyclists sprinting on a diagonal velodrome lane

Textured poster-red background cut by cream diagonal lanes with dashed markings and speed stripes. Cyclists in red skinsuits and black aero helmets lean toward the camera under hard directional light that throws long black shadows. The wheel shows motion blur. The finish is grainy screen-print style with a sporty editorial feel, in red, cream and black only.

Palette

#d31416
#edd8c2
#371e19
#dea997
#712e25
#df695f

Layout: Giant tilted cream letters fill the top-left and middle behind a lead cyclist in the lower-left foreground, with two more riders trailing up the diagonal lane; a compact stopwatch-icon title block with a number tag sits top right.
Typography: Ultra-condensed heavy grotesque caps, huge and rotated for the background type; the same condensed black caps are used small in the info block, with a black label box.

All creative ads for sports clubs, academies and events, gyms and fitness studios

photographic
typographic
bright
track cyclists
velodrome lane
stopwatch icon
speed lines
giant diagonal type
hard shadows
intense
fast
bold

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Design an original Instagram story for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1920 px (story / reel).

Art direction to follow:
- The idea: Track cyclists sprinting on a diagonal velodrome lane.
- Look and feel: Textured poster-red background cut by cream diagonal lanes with dashed markings and speed stripes. Cyclists in red skinsuits and black aero helmets lean toward the camera under hard directional light that throws long black shadows. The wheel shows motion blur. The finish is grainy screen-print style with a sporty editorial feel, in red, cream and black only.
- Layout: Giant tilted cream letters fill the top-left and middle behind a lead cyclist in the lower-left foreground, with two more riders trailing up the diagonal lane; a compact stopwatch-icon title block with a number tag sits top right.
- Typography: Ultra-condensed heavy grotesque caps, huge and rotated for the background type; the same condensed black caps are used small in the info block, with a black label box.
- Colours: #d31416, #edd8c2, #371e19, #dea997, #712e25, #df695f (background #d31416, text #edd8c2, accent #df695f).
- Mood and details: intense, fast, bold, track cyclists, velodrome lane, stopwatch icon, speed lines, giant diagonal type, hard shadows.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/5629568280815327-3bb2815d0d76.png (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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