Marathon runner mid-stride pointing forward

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Poster · Reference

Marathon runner mid-stride pointing forward

Off-white textured paper background with a high-contrast cut-out photo of an athlete in a white vest, black shorts and white shoes, lit crisply with a soft ground shadow. The black type and neutral palette are punctuated only by small red accents in the copy and logo. The figure layers in front of the letters for depth, and his pointing arm drives the eye upward. The finish is an editorial sports-magazine poster with generous margins.

Palette

#f2ece1
#121212
#302f2d
#d2cdcb
#b0aba9
#9a9593

Layout: A giant black condensed word spans the top 60% of the frame, with a cut-out runner overlapping it and breaking out past its top and bottom. Left-aligned subhead, rule, body copy and logo stack in the lower left, and a footer strip with rules and small metadata runs across the bottom.
Typography: Ultra-condensed heavy black grotesque caps for the display word and subhead; small clean sans for body, with red accent words and a red period; tracked tiny caps in the footer.

All creative ads for sports clubs, academies and events, gyms and fitness studios

typographic
photographic
minimal
cut-out athlete
oversized condensed word
paper texture
thin rules
motivational
powerful
dynamic

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Design an original poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1620 px (same shape as the reference).

Art direction to follow:
- The idea: Marathon runner mid-stride pointing forward.
- Look and feel: Off-white textured paper background with a high-contrast cut-out photo of an athlete in a white vest, black shorts and white shoes, lit crisply with a soft ground shadow. The black type and neutral palette are punctuated only by small red accents in the copy and logo. The figure layers in front of the letters for depth, and his pointing arm drives the eye upward. The finish is an editorial sports-magazine poster with generous margins.
- Layout: A giant black condensed word spans the top 60% of the frame, with a cut-out runner overlapping it and breaking out past its top and bottom. Left-aligned subhead, rule, body copy and logo stack in the lower left, and a footer strip with rules and small metadata runs across the bottom.
- Typography: Ultra-condensed heavy black grotesque caps for the display word and subhead; small clean sans for body, with red accent words and a red period; tracked tiny caps in the footer.
- Colours: #f2ece1, #121212, #302f2d, #d2cdcb, #b0aba9, #9a9593 (background #f2ece1, text #121212, accent #121212).
- Mood and details: motivational, powerful, dynamic, cut-out athlete, oversized condensed word, paper texture, thin rules.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/101682904082902008-0d3e17210355.png (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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