Circle of laughing, shouting women looking down at the camera against the sky

Reference found on Pinterest, saved by Marcos Moore. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Instagram post · Reference

Circle of laughing, shouting women looking down at the camera against the sky

The camera looks straight up at a diverse group of women huddled overhead, laughing, screaming and pointing down, with a pale blue sky and a court fence showing between them. The daylight is flash-bright and saturated, which gives it a candid, editorial energy. Their faces frame a negative-space circle in the centre, and one line of electric lime text sits there to bring the palette together. The finish is raw and full of life, like a campaign shot.

Palette

#8eb0d9
#080605
#251b17
#463732
#cea081
#72544b

Layout: A low-angle shot looks up from the ground at a ring of faces around the frame's edges, leaving a clear blue sky in the middle. The neon lowercase tagline and logo mark run in one horizontal line across the centre.
Typography: Bold rounded lowercase geometric sans in neon yellow-green, with the logo mark set inline in place of a word gap.

All creative ads for sports clubs, academies and events, fashion brands, gyms and fitness studios

photographic
bright
typographic
worm's-eye huddle
group of women
blue sky
pointing hands
swoosh logo
joyful
empowering
energetic

Make your own version with AI

Add your brand details and pick an AI. The prompt keeps this design's idea and style, and swaps in your brand.

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Design an original Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Circle of laughing, shouting women looking down at the camera against the sky.
- Look and feel: The camera looks straight up at a diverse group of women huddled overhead, laughing, screaming and pointing down, with a pale blue sky and a court fence showing between them. The daylight is flash-bright and saturated, which gives it a candid, editorial energy. Their faces frame a negative-space circle in the centre, and one line of electric lime text sits there to bring the palette together. The finish is raw and full of life, like a campaign shot.
- Layout: A low-angle shot looks up from the ground at a ring of faces around the frame's edges, leaving a clear blue sky in the middle. The neon lowercase tagline and logo mark run in one horizontal line across the centre.
- Typography: Bold rounded lowercase geometric sans in neon yellow-green, with the logo mark set inline in place of a word gap.
- Colours: #8eb0d9, #080605, #251b17, #463732, #cea081, #72544b (background #251b17, text #8eb0d9, accent #cea081).
- Mood and details: joyful, empowering, energetic, worm's-eye huddle, group of women, blue sky, pointing hands, swoosh logo.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/703756189541918-6b8c6d69b0c9.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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