Shirtless father in a side plank lifting his baby overhead

Reference found on Pinterest, saved by Laura Beth Harris. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Father's Day · Instagram post · Reference

Shirtless father in a side plank lifting his baby overhead

A warm mid-century living room with vertical blinds, a grey sofa and beige carpet is lit by raking sunlight that casts arched light shapes on the wall. A muscular man in jeans holds a side plank on the floor while raising a baby in a white onesie with one arm, which is the focal point. The tones are muted beige and olive with rich skin highlights, like editorial film photography. The look is premium and cinematic, with minimal type.

Palette

#c6b392
#b7a27c
#ac9067
#6a5c43
#1d201a
#060b09

Layout: A full-bleed photo shows the man diagonally across the lower frame, holding the baby up at the centre-top. The headline is centred across the middle over his shoulder, and the widely spaced wordmark and tagline are centred at the bottom.
Typography: Clean white geometric sans in caps with moderate tracking for the headline; a widely letterspaced wordmark; a tiny sans tagline.

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photographic
luxury
minimal
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living room
side plank
aspirational
tender
powerful

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Design an original Father's Day Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Shirtless father in a side plank lifting his baby overhead.
- Look and feel: A warm mid-century living room with vertical blinds, a grey sofa and beige carpet is lit by raking sunlight that casts arched light shapes on the wall. A muscular man in jeans holds a side plank on the floor while raising a baby in a white onesie with one arm, which is the focal point. The tones are muted beige and olive with rich skin highlights, like editorial film photography. The look is premium and cinematic, with minimal type.
- Layout: A full-bleed photo shows the man diagonally across the lower frame, holding the baby up at the centre-top. The headline is centred across the middle over his shoulder, and the widely spaced wordmark and tagline are centred at the bottom.
- Typography: Clean white geometric sans in caps with moderate tracking for the headline; a widely letterspaced wordmark; a tiny sans tagline.
- Colours: #c6b392, #b7a27c, #ac9067, #6a5c43, #1d201a, #060b09 (background #b7a27c, text #060b09, accent #060b09).
- Mood and details: aspirational, tender, powerful, father and baby, sunlit blinds, living room, side plank.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/101331060749276271-80713a714590.png (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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