Cutout cricketers perched on giant serif letters spelling CRICKET

Reference found on Pinterest, saved by abhijaycr7. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Poster · Reference

Cutout cricketers perched on giant serif letters spelling CRICKET

Flat sage-green background with a subtle paper texture and no gradients. Oversized cream serif letters act as a playground for small photo cutouts of players in whites, with soft contact shadows. Dotted lines trace the ball's path between figures, and a red ball adds a tiny accent. The finish is editorial and restrained, with thin-line icons and a translucent rounded button.

Palette

#64815f
#84987a
#a2ad92
#bdc1a7
#fcf3d8
#dddac0

Layout: A giant cream word split over two lines (CRIC / KET) fills the centre. Small cricketer cutouts stand, dive and bat on the letters, linked by dashed arcs. The logo sits top-left and a script wordmark top-right. Left-aligned event details and a pill CTA sit bottom-left, with a four-icon feature row along the bottom right.
Typography: Tall high-contrast display serif caps in cream with flared details; small vertical spaced sans taglines; clean geometric sans caps for details; script-plus-serif wordmark.

All creative ads for sports clubs, academies and events, gyms and fitness studios, event organisers and clubs

typographic
photographic
minimal
collage
cricket players cutouts
dashed trajectory lines
oversized serif letters
line icons
cricket ball logo
sporty
refined
energetic

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Design an original poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1623 px (same shape as the reference).

Art direction to follow:
- The idea: Cutout cricketers perched on giant serif letters spelling CRICKET.
- Look and feel: Flat sage-green background with a subtle paper texture and no gradients. Oversized cream serif letters act as a playground for small photo cutouts of players in whites, with soft contact shadows. Dotted lines trace the ball's path between figures, and a red ball adds a tiny accent. The finish is editorial and restrained, with thin-line icons and a translucent rounded button.
- Layout: A giant cream word split over two lines (CRIC / KET) fills the centre. Small cricketer cutouts stand, dive and bat on the letters, linked by dashed arcs. The logo sits top-left and a script wordmark top-right. Left-aligned event details and a pill CTA sit bottom-left, with a four-icon feature row along the bottom right.
- Typography: Tall high-contrast display serif caps in cream with flared details; small vertical spaced sans taglines; clean geometric sans caps for details; script-plus-serif wordmark.
- Colours: #64815f, #84987a, #a2ad92, #bdc1a7, #fcf3d8, #dddac0 (background #64815f, text #fcf3d8, accent #fcf3d8).
- Mood and details: sporty, refined, energetic, cricket players cutouts, dashed trajectory lines, oversized serif letters, line icons, cricket ball logo.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/491807221832642564-7376db9e6b84.png (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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