Insurance Website Design Examples

33 real sites · 877 sections

There are 33 insurance website designs here — live sites that sell insurance, including Native, RVshare, Hagerty, Delta Dental and Lemonade Pet — cut into 877 sections. 100% use a light theme and 0% a dark one; the most common headline fonts are Montserrat (3), Merriweather (2) and Plain (1). 19 of 33 open with a hero, 3 show pricing on the homepage and 6 carry testimonials.

At a glance

Sites: 33
Sections captured: 877
Light / dark: 100% light · 0% dark
Top heading fonts: Montserrat (3), Merriweather (2) and Plain (1)
Accent colours: blue 15orange 5pink 3
Most common sections: features (33), hero (19), statement (18) and blog (11)
Top industries: Finance (24) and Lifestyle (4)
Award winners: 1 of 33

What makes a good insurance website design

Insurance sites make an abstract product concrete: what's covered with real scenarios, a quick quote, claims that sound painless, and ratings or regulators for trust.

What these 33 insurance websites have in common

Measured from the captures, not opinion — use it to plan a insurance website against what already works.

Sections they use

33 include features, 19 include hero, 18 include statement and 11 include blog. 10 answer objections with an FAQ and 10 (30%) close with a dedicated call to action. Read top to bottom, the most common running order is hero → features → call to action → footer → faq. Compare them side by side: features section examples, hero section examples, statement section examples.

Type and colour

Light layouts lead (100% vs 0% dark). Headlines are most often set in Montserrat (3), Merriweather (2) and Plain (1). The most common accent hues are blue (15), orange (5) and pink (3). Every example lists its exact fonts and hex palette on its page.

Page length

The average homepage here is about 6,623px tall at desktop width — roughly 7 screens of scrolling, with Fetch Pet Insurance the longest at 11,000px. Open any site to scroll the full-page capture and see where each section falls.

33 insurance website designs worth studying

Lemonade — “Lemonade, America’s top-rated insurance company, protects your family and your belongings—at home, and everywhere else. Sign up in seconds, get paid in minutes.” 25 sections, headlines in Merriweather, light theme, palette #ffffff and #4a4a4a; the homepage runs hero → features → statement → features.
Root Insurance — “Root® does car insurance differently. We believe good drivers should pay less for auto insurance so we base rates primarily on how you drive. Get a free quote.” 42 sections, headlines in Root Sans, light theme, palette #ff5715 and #767676; the homepage runs logo cloud → stats → testimonials → statement.
GEICO — “An Insurance Company For Your Car And More | GEICO” 23 sections, headlines in GEICO Roobert, light theme, palette #fdfdfc and #062342; the homepage runs hero → statement → features → footer.
Allstate — “Get an online insurance quote for quality coverage in the blink of an eye. Allstate offers insurance for your car, home, rental, motorcycle and more.” 25 sections, headlines in Allstate, light theme, palette #000000 and #ed7766; the homepage runs hero → stats → features → blog.
Liberty Mutual — “Find auto, home, renters, and life insurance from Liberty Mutual — trusted protection with 100+ years of experience and 24/7 support.” 14 sections, light theme, palette #ffffff and #343741.
Nationwide — “Nationwide offers insurance, retirement and investing products that protect your many sides. Get home and auto insurance quotes online or find a local agent” 9 sections, headlines in Nw primary, light theme, palette #171717 and #ffffff.

How to use these references for a insurance website

Put the quote form in the hero and explain coverage with scenarios instead of policy language. Show how a claim works in three steps — that is what buyers really compare. Start with Native, RVshare and Hagerty, open each site at full size and compare their features and hero sections; every reference carries its palette, fonts and a build prompt you can paste into your editor.