42 sections
Opening…
About this design
Written from the capture data for Root Insurance.
Root Insurance (joinroot.com) is a website in the Finance category. Its homepage is captured as 13 sections, top to bottom: logo cloud, content, stats, testimonials, content, statement, features, statement, features and 1 more. We also captured its customers, sign up, blog, contact, shop and security pages.
The capture records a palette of #ff5715, #767676, #1d1d21, #fafafa, #ffffff and #000000. The largest share of captured homepage sections uses #fafafa as its CSS background. Suggested token roles are #fafafa for background and #000000 for text; check them against the screenshot. Headings are set in Root Sans, which it also uses for body copy.
Compared with the 162 other Finance sites in the library, Root Insurance sits with the 91% that stay light, and the group's most common heading face is Inter, where Root Insurance uses Root Sans. The average Finance homepage here has 8 sections; this one has 13.
Worth studying here: the logo cloud, for how social proof is placed without shouting, the stats band, for how numbers are sized against their labels and the testimonials, for how quotes, names and roles are laid out. Open any section for its palette, fonts and a build prompt you can hand to Claude, Cursor or v0.
More references: browse all websites.
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Sections captured: Logo cloud, Content, Stats, Testimonials, Content, Statement, Statement, Features, Features, Features, Statement, Features, Footer, Content, Testimonials, Features, Features, Content, Features, How it works, Features, Features, Features, Features, Content, Content, Blog, Blog, Blog, Blog, Call to action, FAQ, FAQ, FAQ, FAQ, FAQ, FAQ, Content, Content, Content, Content, Content