What fonts does Root Insurance use?

Measured from the captured homepage: Root Sans for headings and Root Sans for body copy.

Root Insurance website design referenceOpen full Root Insurance reference →

Observed typography

Heading font
Root Sans
Body font
Root Sans
System
One family across both roles

How the page is built

Root Insurance's captured homepage has 42 sections and 6 inner pages.

  • 11 content
  • 11 features
  • 6 faq
  • 4 blog
  • 3 statement
  • 2 testimonials
  • 1 cta
  • 1 footer
  • 1 how-it-works
  • 1 logos
  • 1 stats

Other sites that use this pair

No other captured site in this library uses this same pair of fonts.

Captured colors

The captured homepage uses these 6 colors, in capture order.

  • #ff5715
  • #767676
  • #1d1d21
  • #fafafa
  • #ffffff
  • #000000

Styles recorded: Light.

Same category, same heading font

0 of the 131 other captured Finance sites in this library use Root Sans for headings.

Root Insurance's website font choices

Captured September 23, 2026. Read it with the full reference, where the palette, section order and responsive views sit next to the type.

A single family or a two-font system?

Root Insurance sets headings and body in Root Sans, so the hierarchy comes from scale and weight.

Compare it across the library

See the website font trends and the font pairing examples.

Root Insurance fonts — FAQ

What font does Root Insurance use?

Root Insurance uses Root Sans for headings and Root Sans for body copy in the captured homepage.

Is Root Sans free to use?

Check the foundry license for Root Sans before shipping it. This page records what appeared on Root Insurance's site and grants no reuse rights.

What colors and sections were captured for Root Insurance?

6 colors (#ff5715, #767676, #1d1d21, #fafafa, #ffffff, #000000) and 42 homepage sections, with 6 inner pages.

Which other sites use Root Sans and Root Sans?

No other captured site in this library uses this same pair of fonts.

Fonts come from the rendered capture and may change when the site does. Library methodology