What fonts does Progressive use?
Measured from the captured homepage: 96 Sans for headings and 96 Sans for body copy.
Open full Progressive reference →Observed typography
- Heading font
- 96 Sans
- Body font
- 96 Sans
- System
- One family across both roles
How the page is built
Progressive's captured homepage has 28 sections and 4 inner pages.
- 12 features
- 9 content
- 4 blog
- 1 footer
- 1 statement
- 1 stats
Other sites that use this pair
No other captured site in this library uses this same pair of fonts.
Captured colors
The captured homepage uses these 3 colors, in capture order.
- #2d2d2d
- #707070
- #ffffff
Styles recorded: Light, Minimal.
Same category, same heading font
0 of the 131 other captured Finance sites in this library use 96 Sans for headings.
Progressive's website font choices
Captured September 23, 2026. Read it with the full reference, where the palette, section order and responsive views sit next to the type.
A single family or a two-font system?
Progressive sets headings and body in 96 Sans, so the hierarchy comes from scale and weight.
Compare it across the library
See the website font trends and the font pairing examples.
Progressive fonts — FAQ
What font does Progressive use?
Progressive uses 96 Sans for headings and 96 Sans for body copy in the captured homepage.
Is 96 Sans free to use?
Check the foundry license for 96 Sans before shipping it. This page records what appeared on Progressive's site and grants no reuse rights.
What colors and sections were captured for Progressive?
3 colors (#2d2d2d, #707070, #ffffff) and 28 homepage sections, with 4 inner pages.
Which other sites use 96 Sans and 96 Sans?
No other captured site in this library uses this same pair of fonts.
Fonts come from the rendered capture and may change when the site does. Library methodology