Progressive
WebsitesAn Insurance Company You Can Rely On
28 sections
Opening…
About this design
Written from the capture data for Progressive.
Progressive (progressive.com) is a website in the Finance category. Its homepage is captured as 5 sections, top to bottom: stats, statement, features and footer. We also captured its pricing, product, about and blog pages.
The capture records a palette of #2d2d2d, #707070 and #ffffff. Background and text roles have not been verified. Suggested token roles are #2d2d2d for background and #ffffff for text; check them against the screenshot. Headings are set in 96 Sans, which it also uses for body copy.
Compared with the 162 other Finance sites in the library, Progressive sits with the 91% that stay light, and the group's most common heading face is Inter, where Progressive uses 96 Sans. The average Finance homepage here has 8 sections; this one has 5.
Worth studying here: the stats band, for how numbers are sized against their labels, the statement block, for large-type rhythm and the features block, for how benefits are grouped and paced. Open any section for its palette, fonts and a build prompt you can hand to Claude, Cursor or v0.
More references: browse all websites.
More finance sites
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Sections captured: Stats, Statement, Features, Features, Footer, Content, Content, Features, Features, Content, Features, Content, Features, Content, Content, Content, Features, Features, Content, Features, Features, Features, Content, Blog, Blog, Blog, Blog, Features


