Allstate

Allstate (allstate.com) is a website in the Finance category. Its homepage is captured as 8 sections, top to bottom: hero, stats, features, content, blog, content and features. We also captured its pricing, product and enterprise pages. The hero leads with “let’s start an insurance quote”.

The capture records a palette of #000000, #ed7766, #f3f6f9, #e4e9ed, #0e1941 and #3a4651. The largest share of captured homepage sections uses #e4e9ed as its CSS background. Suggested token roles are #e4e9ed for background and #000000 for text; check them against the screenshot. Headings are set in Allstate, which it also uses for body copy.

Compared with the 162 other Finance sites in the library, Allstate sits with the 91% that stay light, and the group's most common heading face is Inter, where Allstate uses Allstate. The average Finance homepage here has 8 sections; this one has 8.

Worth studying here: the hero, for the relationship between imagery, type and navigation, the stats band, for how numbers are sized against their labels and the features block, for how benefits are grouped and paced. Open any section for its palette, fonts and a build prompt you can hand to Claude, Cursor or v0.

More references: browse all websites.