Hippo

Hippo (hippo.com) is a website in the Finance category. Its homepage is captured as 13 sections, top to bottom: hero, features, content, features, call to action, content, faq and content. We also captured its blog, careers, contact and security pages. The hero leads with “Home insurance has never felt this easy”.

The capture records a palette of #4f5452, #007848, #171a19, #11312b, #010000 and #ffffff. The largest share of captured homepage sections uses #11312b as its CSS background. Suggested token roles are #11312b for background and #ffffff for text; check them against the screenshot. Headings are set in Font, which it also uses for body copy.

Compared with the 162 other Finance sites in the library, Hippo sits with the 91% that stay light, and the group's most common heading face is Inter, where Hippo uses Font. The average Finance homepage here has 8 sections; this one has 13.

Worth studying here: the hero, for the relationship between imagery, type and navigation, the features block, for how benefits are grouped and paced and the closing call to action, for contrast and copy length. Open any section for its palette, fonts and a build prompt you can hand to Claude, Cursor or v0.

More references: browse all websites.