Lemonade
WebsitesAn Insurance Company Built for the 21st Century
19 sections
Opening…
About this design
Written from the capture data for Lemonade.
Lemonade (lemonade.com) is a website in the Finance category. Its homepage is captured as 10 sections, top to bottom: hero, content, features, content, statement, features and content. We also captured its log in, blog, docs and security pages. The hero leads with “Forget everything you know about insurance”.
The capture records a palette of #ffffff, #4a4a4a, #ff0083, #b7b7b7, #161616 and #9b9b9b. The largest share of captured homepage sections uses #ffffff as its CSS background. Suggested token roles are #ffffff for background and #161616 for text; check them against the screenshot. Headings are set in Merriweather, which it also uses for body copy.
Compared with the 162 other Finance sites in the library, Lemonade sits with the 91% that stay light, and the group's most common heading face is Inter, where Lemonade uses Merriweather. The average Finance homepage here has 8 sections; this one has 10.
Worth studying here: the hero, for the relationship between imagery, type and navigation, the features block, for how benefits are grouped and paced and the statement block, for large-type rhythm. Open any section for its palette, fonts and a build prompt you can hand to Claude, Cursor or v0.
More references: browse all websites.
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Sections captured: Hero, Content, Features, Features, Features, Content, Statement, Features, Content, Content, Content, Blog, Content, Content, Content, Statement, Pricing, Content, Content


