Bulldog's rear with a tail made of hand-lettered words

Reference found on Pinterest, saved by Jessi McNamara. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Story · Reference

Bulldog's rear with a tail made of hand-lettered words

Off-white recycled paper texture background with subtle speckles. A cut-out, photographic tan-and-white bulldog's rear walks out of frame to the right, softly shadowed. The missing tail is replaced by curved handwritten words, making the typography the focal point. Understated, editorial finish with plenty of empty space.

Palette

#f3f5f9
#dbdee4
#ad7747
#80583a
#beafa6
#9a908c

Layout: Photo of a dog's back half enters from the right edge and walks toward the bottom; a curling tail made of lettering rises from its rump in the upper centre. Left-aligned tagline, body copy and logo sit in the middle-left negative space.
Typography: Brushy hand-drawn black lettering of varied size forming the tail shape; bold condensed sans caps tagline; clean sans body with bold highlights; spaced sans caps wordmark.

All creative ads for NGOs and nonprofits, pet food and pet care brands

photographic
typographic
minimal
dog hindquarters
text-shaped tail
paper texture
thought-provoking
emotional
clever

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Design an original Instagram story for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1920 px (story / reel).

Art direction to follow:
- The idea: Bulldog's rear with a tail made of hand-lettered words.
- Look and feel: Off-white recycled paper texture background with subtle speckles. A cut-out, photographic tan-and-white bulldog's rear walks out of frame to the right, softly shadowed. The missing tail is replaced by curved handwritten words, making the typography the focal point. Understated, editorial finish with plenty of empty space.
- Layout: Photo of a dog's back half enters from the right edge and walks toward the bottom; a curling tail made of lettering rises from its rump in the upper centre. Left-aligned tagline, body copy and logo sit in the middle-left negative space.
- Typography: Brushy hand-drawn black lettering of varied size forming the tail shape; bold condensed sans caps tagline; clean sans body with bold highlights; spaced sans caps wordmark.
- Colours: #f3f5f9, #dbdee4, #ad7747, #80583a, #beafa6, #9a908c (background #dbdee4, text #80583a, accent #ad7747).
- Mood and details: thought-provoking, emotional, clever, dog hindquarters, text-shaped tail, paper texture.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/8796161770669602-15cbd0387088.webp (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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