Black silhouette figure dangling a dollar price tag over an alarmed red figure

Reference found on Pinterest, saved by Amber & Cedar. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Poster · Reference

Black silhouette figure dangling a dollar price tag over an alarmed red figure

A flat cream paper background with cut-paper, Matisse-style figures in only black and brick red. The focal point is the red price tag with a dollar sign pinched between long black fingers, placed right above the black figure's single staring eye. Below, the red figure raises an open palm as if to stop it. The finish is a matte, screen-print protest poster look with no gradients.

Palette

#f6ead4
#130f0e
#c23f1a
#d9bba4
#c1917a
#797167

Layout: The stacked headline sits top-left with a small red subline under it. The illustration fills the right and bottom: a tall black figure's arm rises top-right holding a red tag, and a red face with a raised hand sits bottom-left. The cream background leaves open space in the middle.
Typography: Chunky hand-cut display sans caps in black with rounded, irregular letterforms; condensed red serif caps for the subline

All creative ads for NGOs and nonprofits, media brands

illustrated
flat
retro
typographic
cut-paper silhouettes
dollar price tag
raised hands
profile faces
defiant
political
bold

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Design an original poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1530 px (same shape as the reference).

Art direction to follow:
- The idea: Black silhouette figure dangling a dollar price tag over an alarmed red figure.
- Look and feel: A flat cream paper background with cut-paper, Matisse-style figures in only black and brick red. The focal point is the red price tag with a dollar sign pinched between long black fingers, placed right above the black figure's single staring eye. Below, the red figure raises an open palm as if to stop it. The finish is a matte, screen-print protest poster look with no gradients.
- Layout: The stacked headline sits top-left with a small red subline under it. The illustration fills the right and bottom: a tall black figure's arm rises top-right holding a red tag, and a red face with a raised hand sits bottom-left. The cream background leaves open space in the middle.
- Typography: Chunky hand-cut display sans caps in black with rounded, irregular letterforms; condensed red serif caps for the subline
- Colours: #f6ead4, #130f0e, #c23f1a, #d9bba4, #c1917a, #797167 (background #f6ead4, text #130f0e, accent #c23f1a).
- Mood and details: defiant, political, bold, cut-paper silhouettes, dollar price tag, raised hands, profile faces.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/1111474383090656613-dac0f39ac9e7.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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