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Poster · Reference

Candle smoke forming a woman's face profile

Deep black field inside a light off-white border. A flat yellow candle with a white-cored flame is the only warm colour. A single white smoke ribbon curls upward and turns into a woman's face in profile, a clever negative-space metaphor for lives lost. The flat vector finish and generous empty space create a quiet, memorial tone.

Palette

#211d1e
#ecf4e4
#625f5c
#fbc619
#d0d0c7
#423d3a

Layout: A black panel fills most of the page. A yellow candle sits at the bottom centre, and its white smoke rises to the upper right, tracing a female profile. A small headline block framed by rules sits in the top left, and the logo and URL sit on the pale margin below.
Typography: Small bold sans caps in white between thin horizontal rules; a mixed-case red and black sans wordmark with spaced serif caps above it.

All creative ads for NGOs and nonprofits, media brands

minimal
flat
typographic
candle
smoke
female profile
negative space
somber
reflective
dignified

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Design an original poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1527 px (same shape as the reference).

Art direction to follow:
- The idea: Candle smoke forming a woman's face profile.
- Look and feel: Deep black field inside a light off-white border. A flat yellow candle with a white-cored flame is the only warm colour. A single white smoke ribbon curls upward and turns into a woman's face in profile, a clever negative-space metaphor for lives lost. The flat vector finish and generous empty space create a quiet, memorial tone.
- Layout: A black panel fills most of the page. A yellow candle sits at the bottom centre, and its white smoke rises to the upper right, tracing a female profile. A small headline block framed by rules sits in the top left, and the logo and URL sit on the pale margin below.
- Typography: Small bold sans caps in white between thin horizontal rules; a mixed-case red and black sans wordmark with spaced serif caps above it.
- Colours: #211d1e, #ecf4e4, #625f5c, #fbc619, #d0d0c7, #423d3a (background #ecf4e4, text #211d1e, accent #fbc619).
- Mood and details: somber, reflective, dignified, candle, smoke, female profile, negative space.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/8514686791593403-94b096a70c16.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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