Ketchup-dipped fry styled as a fundraising thermometer

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Poster · Reference

Ketchup-dipped fry styled as a fundraising thermometer

Plain off-white paper background with a thin grey border and soft, even studio lighting. One upright golden fry sits in a round pool of red ketchup, and the ketchup runs partway up the fry so it looks like the mercury in a fundraising thermometer. Fine grey horizontal tick lines to the left complete the gauge. The result is an extremely minimal, print-style visual metaphor that relies on one object and wide margins.

Palette

#f2f2ef

Layout: A single vertical fry stands in the exact centre with thin grey tick marks and a small label on its left, surrounded by a lot of white negative space. A one-line tagline and a golden arches logo sit small in the bottom-right corner.
Typography: Small bold grey sans caps for the gauge label; small dark sans in sentence case for the tagline.

All creative ads for burger, pizza and fast food brands, NGOs and nonprofits

photographic
minimal
french fry
ketchup
thermometer gauge
tick marks
clever
clean
understated

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Language for any text on the design: English.
Size: 1080 × 1397 px (same shape as the reference).

Art direction to follow:
- The idea: Ketchup-dipped fry styled as a fundraising thermometer.
- Look and feel: Plain off-white paper background with a thin grey border and soft, even studio lighting. One upright golden fry sits in a round pool of red ketchup, and the ketchup runs partway up the fry so it looks like the mercury in a fundraising thermometer. Fine grey horizontal tick lines to the left complete the gauge. The result is an extremely minimal, print-style visual metaphor that relies on one object and wide margins.
- Layout: A single vertical fry stands in the exact centre with thin grey tick marks and a small label on its left, surrounded by a lot of white negative space. A one-line tagline and a golden arches logo sit small in the bottom-right corner.
- Typography: Small bold grey sans caps for the gauge label; small dark sans in sentence case for the tagline.
- Colours: #f2f2ef (background #f2f2ef, text #111111, accent #111111).
- Mood and details: clever, clean, understated, french fry, ketchup, thermometer gauge, tick marks.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/26458716564410253-e3df3a21f314.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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