Burger with a lit spiral birthday candle on a plate

Reference found on Pinterest, saved by Macarena. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Instagram post · Reference

Burger with a lit spiral birthday candle on a plate

A brushed stainless-steel counter fades into a black vignette at the top. A single warm flash lights a glossy brioche cheeseburger on a white plate with black stripes. A twisted spiral birthday candle burns on top of the bun, casting a small warm glow as the focal point. The contrast between cool metal and warm food gives a gritty, editorial restaurant feel.

Palette

#424040
#000205
#5d5754
#0c1013
#272728
#8a7973

Layout: Everything is centred. A small kicker line sits above a huge two-line headline in the upper third, and the plated burger with its candle is the hero in the middle. A bold question and two lines of offer copy are stacked near the bottom, with dark vignetted negative space around them.
Typography: Condensed heavy blocky sans caps in white for the headline; a small clean sans for the kicker; a bold sans for the subhead; offer lines mix bold lead-ins with regular-weight caps.

All creative ads for burger, pizza and fast food brands, restaurants and cafes

photographic
dark
typographic
minimal
burger with candle
spiral birthday candle
striped plate
brushed steel surface
celebratory
cheeky
moody

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Design an original Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Burger with a lit spiral birthday candle on a plate.
- Look and feel: A brushed stainless-steel counter fades into a black vignette at the top. A single warm flash lights a glossy brioche cheeseburger on a white plate with black stripes. A twisted spiral birthday candle burns on top of the bun, casting a small warm glow as the focal point. The contrast between cool metal and warm food gives a gritty, editorial restaurant feel.
- Layout: Everything is centred. A small kicker line sits above a huge two-line headline in the upper third, and the plated burger with its candle is the hero in the middle. A bold question and two lines of offer copy are stacked near the bottom, with dark vignetted negative space around them.
- Typography: Condensed heavy blocky sans caps in white for the headline; a small clean sans for the kicker; a bold sans for the subhead; offer lines mix bold lead-ins with regular-weight caps.
- Colours: #424040, #000205, #5d5754, #0c1013, #272728, #8a7973 (background #000205, text #8a7973, accent #8a7973).
- Mood and details: celebratory, cheeky, moody, burger with candle, spiral birthday candle, striped plate, brushed steel surface.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/45387908741738718-7ca59e377186.png (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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