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Instagram post · Reference

Glazed doughnut used as a door knocker

A close-up of a glossy painted green front door with panel moulding and soft window light. A shiny glazed ring doughnut hangs from a polished brass knocker mount and takes the place of the knocker ring. The warm golden doughnut and brass contrast with the saturated green, making the delivery message a simple visual pun. The finish is realistic and polished, like a premium print ad.

Palette

#168a4c
#31a164
#206d35
#5bb98c
#e1a14c
#384a21

Layout: A centered stack at the top: headline, script wordmark between thin rules, then a spaced-out tagline. The doughnut knocker hangs as the centered hero, and a bowtie logo badge sits at the bottom center.
Typography: White slab-serif caps for the headline, a white italic script wordmark and widely letterspaced yellow serif caps for the tagline.

All creative ads for sweet shops, food and beverage brands, burger, pizza and fast food brands

photographic
minimal
glazed doughnut
brass door knocker
green front door
playful
witty
inviting

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Design an original Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Glazed doughnut used as a door knocker.
- Look and feel: A close-up of a glossy painted green front door with panel moulding and soft window light. A shiny glazed ring doughnut hangs from a polished brass knocker mount and takes the place of the knocker ring. The warm golden doughnut and brass contrast with the saturated green, making the delivery message a simple visual pun. The finish is realistic and polished, like a premium print ad.
- Layout: A centered stack at the top: headline, script wordmark between thin rules, then a spaced-out tagline. The doughnut knocker hangs as the centered hero, and a bowtie logo badge sits at the bottom center.
- Typography: White slab-serif caps for the headline, a white italic script wordmark and widely letterspaced yellow serif caps for the tagline.
- Colours: #168a4c, #31a164, #206d35, #5bb98c, #e1a14c, #384a21 (background #168a4c, text #384a21, accent #31a164).
- Mood and details: playful, witty, inviting, glazed doughnut, brass door knocker, green front door.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/71846556551016939-eccaefb420b6.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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