Mustard-gloved hands holding a dripping cheeseburger against a fur coat

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Instagram post · Reference

Mustard-gloved hands holding a dripping cheeseburger against a fur coat

This is a monochrome mustard-yellow fashion-editorial food shot: a shaggy fur coat fills the frame, and matching leather gloves cup a glossy sesame bun smash burger. Soft, even studio light makes the brown bun and patties stand out as the only contrast in the yellow palette. Long strands of molten cheese drip dramatically to the bottom edge. The finish is rich, tactile and high-fashion.

Palette

#bf8d11
#ab740e
#925c0d
#6e410c
#d1a31e
#e7b747

Layout: The burger in gloved hands sits dead centre, with cheese strands running down to the bottom edge. A white badge logo is centred at the top, and a stacked right-aligned headline sits in the bottom-right corner.
Typography: Chunky rounded geometric sans in lowercase, stacked and right-aligned in mustard; bold sans caps logotype inside an outlined badge.

All creative ads for burger, pizza and fast food brands, restaurants and cafes

photographic
bright
cheese drip
fur coat
gloved hands
sesame bun
bold
fashion-forward
indulgent

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Design an original Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Mustard-gloved hands holding a dripping cheeseburger against a fur coat.
- Look and feel: This is a monochrome mustard-yellow fashion-editorial food shot: a shaggy fur coat fills the frame, and matching leather gloves cup a glossy sesame bun smash burger. Soft, even studio light makes the brown bun and patties stand out as the only contrast in the yellow palette. Long strands of molten cheese drip dramatically to the bottom edge. The finish is rich, tactile and high-fashion.
- Layout: The burger in gloved hands sits dead centre, with cheese strands running down to the bottom edge. A white badge logo is centred at the top, and a stacked right-aligned headline sits in the bottom-right corner.
- Typography: Chunky rounded geometric sans in lowercase, stacked and right-aligned in mustard; bold sans caps logotype inside an outlined badge.
- Colours: #bf8d11, #ab740e, #925c0d, #6e410c, #d1a31e, #e7b747 (background #bf8d11, text #6e410c, accent #e7b747).
- Mood and details: bold, fashion-forward, indulgent, cheese drip, fur coat, gloved hands, sesame bun.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/13510867628742846-f40580481fa9.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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