Bald man whose sunburn is shaped like a burger bun

Reference found on Pinterest, saved by Fickry Yusuf Kamarullah. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Instagram post · Reference

Bald man whose sunburn is shaped like a burger bun

A deep saturated blue sky with a few wisps of cloud sits behind a harshly sunlit close-up of a ginger-bearded bald man. Red sunburn marks on his scalp and forehead form a bun-and-patty stripe silhouette. The lighting is flat midday sun that shows skin texture, and his sideways, sheepish look drives the joke. Colours are limited to blue, flesh pink and red, with cream type for a clean, witty finish.

Palette

#e37d6c
#c36353
#5b7da9
#2c4169
#426494
#803f2d

Layout: A tight close-up of the head fills the right and lower frame, with eyes glancing sideways. A short four-line headline sits left-aligned in the top-left sky area with lots of negative space.
Typography: Chunky rounded retro serif caps (Cooper-like) in cream, tightly stacked

All creative ads for burger, pizza and fast food brands, restaurants and cafes

photographic
typographic
minimal
sunburn tan line
burger-bun shaped sunburn
blue summer sky
bald head close-up
humorous
bold
summery

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Design an original Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Bald man whose sunburn is shaped like a burger bun.
- Look and feel: A deep saturated blue sky with a few wisps of cloud sits behind a harshly sunlit close-up of a ginger-bearded bald man. Red sunburn marks on his scalp and forehead form a bun-and-patty stripe silhouette. The lighting is flat midday sun that shows skin texture, and his sideways, sheepish look drives the joke. Colours are limited to blue, flesh pink and red, with cream type for a clean, witty finish.
- Layout: A tight close-up of the head fills the right and lower frame, with eyes glancing sideways. A short four-line headline sits left-aligned in the top-left sky area with lots of negative space.
- Typography: Chunky rounded retro serif caps (Cooper-like) in cream, tightly stacked
- Colours: #e37d6c, #c36353, #5b7da9, #2c4169, #426494, #803f2d (background #2c4169, text #e37d6c, accent #c36353).
- Mood and details: humorous, bold, summery, sunburn tan line, burger-bun shaped sunburn, blue summer sky, bald head close-up.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/28006828930775367-9370bcae8359.webp (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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