Sign-language hand gestures overlapping giant white letters that spell a word

Reference found on Pinterest, saved by Lorena Valdez. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Poster · Reference

Sign-language hand gestures overlapping giant white letters that spell a word

A flat saturated golden-yellow background. Black-and-white photos of hands forming fingerspelling shapes are tinted yellow where they sit outside the letters and show in true grayscale where they overlap the white letterforms. This creates an interplay that shifts between foreground and background. The result is a clean, high-contrast, conceptual poster with no extra decoration.

Palette

#fcc720
#d6a82c
#fbf9f1
#9b7e42
#dddad1
#afaaa6

Layout: Six large white letters sit in a centred three-row, two-column grid. Each letter is paired with a grayscale hand coming in from the left or right edge. A tiny vertical wordmark sits top-right, and generous yellow margins surround the grid.
Typography: Heavy geometric sans caps in white at monumental size; tiny bold lowercase sans wordmark set vertically

All creative ads for NGOs and nonprofits, schools and coaching institutes, media brands

typographic
photographic
minimal
bright
sign language hands
oversized letters
duotone photo cutouts
inclusive
bold
thoughtful

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Design an original poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1534 px (same shape as the reference).

Art direction to follow:
- The idea: Sign-language hand gestures overlapping giant white letters that spell a word.
- Look and feel: A flat saturated golden-yellow background. Black-and-white photos of hands forming fingerspelling shapes are tinted yellow where they sit outside the letters and show in true grayscale where they overlap the white letterforms. This creates an interplay that shifts between foreground and background. The result is a clean, high-contrast, conceptual poster with no extra decoration.
- Layout: Six large white letters sit in a centred three-row, two-column grid. Each letter is paired with a grayscale hand coming in from the left or right edge. A tiny vertical wordmark sits top-right, and generous yellow margins surround the grid.
- Typography: Heavy geometric sans caps in white at monumental size; tiny bold lowercase sans wordmark set vertically
- Colours: #fcc720, #d6a82c, #fbf9f1, #9b7e42, #dddad1, #afaaa6 (background #fcc720, text #9b7e42, accent #d6a82c).
- Mood and details: inclusive, bold, thoughtful, sign language hands, oversized letters, duotone photo cutouts.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/1688918607630723-e505242bbb2e.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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