Boy on the floor posed as if leaping, swallowing an arc of flying books

Reference found on Pinterest, saved by Monicledson Carneiro. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Instagram post · Reference

Boy on the floor posed as if leaping, swallowing an arc of flying books

An overhead flat-lay on a warm beige concrete floor creates the illusion that a child in a green tee and jeans is leaping forward, mouth wide open, gulping down books. Vintage hardcovers in orange, green, pink and navy form a circular arc that shrinks as it enters his mouth. The light is soft, even daylight with natural colour grading. It is a witty visual metaphor with a clean, editorial finish.

Palette

#e7d8d0
#d4c4b9
#a8a798
#777d82
#63524e
#de9367

Layout: A centred two-line serif headline and subline sit at the top. The hero flat-lay fills the middle, with the boy mid-stride on the right and a semicircle of books sweeping from his hands into his open mouth. The library name is centred at the bottom, with plenty of textured negative space.
Typography: Classic dark-brown book serif, with an italic accent word in the headline; the smaller subline and footer use the same serif.

All creative ads for bookstores and publishers, schools and coaching institutes, NGOs and nonprofits

photographic
minimal
books
child
arc of books
concrete floor
flat-lay illusion
joyful
imaginative
energetic

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Design an original Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Boy on the floor posed as if leaping, swallowing an arc of flying books.
- Look and feel: An overhead flat-lay on a warm beige concrete floor creates the illusion that a child in a green tee and jeans is leaping forward, mouth wide open, gulping down books. Vintage hardcovers in orange, green, pink and navy form a circular arc that shrinks as it enters his mouth. The light is soft, even daylight with natural colour grading. It is a witty visual metaphor with a clean, editorial finish.
- Layout: A centred two-line serif headline and subline sit at the top. The hero flat-lay fills the middle, with the boy mid-stride on the right and a semicircle of books sweeping from his hands into his open mouth. The library name is centred at the bottom, with plenty of textured negative space.
- Typography: Classic dark-brown book serif, with an italic accent word in the headline; the smaller subline and footer use the same serif.
- Colours: #e7d8d0, #d4c4b9, #a8a798, #777d82, #63524e, #de9367 (background #e7d8d0, text #63524e, accent #de9367).
- Mood and details: joyful, imaginative, energetic, books, child, arc of books, concrete floor, flat-lay illusion.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/794463190559853079-3e7d5ae79056.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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