Burning heart with doctors spraying fire extinguishers along the arteries

Reference found on Pinterest, saved by Rachel Farquharson. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Poster · Reference

Burning heart with doctors spraying fire extinguishers along the arteries

This is a flat vector editorial illustration on a pale pink torso silhouette set against a cornflower blue background, with branching lavender-blue veins. A crimson heart with flame-shaped shading is the focal point, and small white-coated doctors aim red extinguishers at it, their spray shown as soft gradients. A subtle paper grain and limited red, pink and blue palette give it a print-report finish.

Palette

#f8ced2
#6083bc
#d9b9c8
#e35c66
#9da3cb
#b91d2d

Layout: The masthead logo and large title sit at the top centre with small spaced caps below them. A big red heart anchors the lower centre, tiny doctors are spread along the blue vessels around it, a red spine strip runs down the left edge, and a serif caps tagline sits at the bottom.
Typography: Bold geometric sans display title with a superscript year; widely tracked small sans caps for the list; classic serif caps for the tagline

All creative ads for hospitals and clinics, NGOs and nonprofits

illustrated
flat
anatomical heart
blood vessels
doctors
fire extinguishers
torso silhouette
grain texture
urgent
thoughtful
editorial

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Design an original poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1527 px (same shape as the reference).

Art direction to follow:
- The idea: Burning heart with doctors spraying fire extinguishers along the arteries.
- Look and feel: This is a flat vector editorial illustration on a pale pink torso silhouette set against a cornflower blue background, with branching lavender-blue veins. A crimson heart with flame-shaped shading is the focal point, and small white-coated doctors aim red extinguishers at it, their spray shown as soft gradients. A subtle paper grain and limited red, pink and blue palette give it a print-report finish.
- Layout: The masthead logo and large title sit at the top centre with small spaced caps below them. A big red heart anchors the lower centre, tiny doctors are spread along the blue vessels around it, a red spine strip runs down the left edge, and a serif caps tagline sits at the bottom.
- Typography: Bold geometric sans display title with a superscript year; widely tracked small sans caps for the list; classic serif caps for the tagline
- Colours: #f8ced2, #6083bc, #d9b9c8, #e35c66, #9da3cb, #b91d2d (background #f8ced2, text #b91d2d, accent #e35c66).
- Mood and details: urgent, thoughtful, editorial, anatomical heart, blood vessels, doctors, fire extinguishers, torso silhouette, grain texture.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/2674081026029213-1a9cba9ffd6d.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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