Black-and-white close-up of a woman's face with the headline covering her mouth

Reference found on Pinterest, saved by Egor Kurakin. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Instagram post · Reference

Black-and-white close-up of a woman's face with the headline covering her mouth

A monochrome, high-contrast studio portrait of a woman's face, cropped from forehead to chin with dark curly hair framing the edges. Soft directional light brings out skin texture and the reflections in her eyes, and the direct gaze is the focal point. The white brush-script headline is stacked in a staggered block that covers the mouth, turning it into a symbol of silencing. A single small yellow square is the only colour accent.

Palette

#171717
#272727
#f1f1f1
#c4c3c1
#979796
#3c3c3b

Layout: A full-bleed tight face crop puts the eyes in the upper third. A white brush-lettered headline block sits over the lower face like a gag or mask. The URL and a small yellow square logo sit bottom right.
Typography: Hand-painted brush caps in mixed sizes that interlock into a dense block; small bold geometric sans for the URL

All creative ads for NGOs and nonprofits

photographic
typographic
dark
close-up face portrait
brush lettering
text as mask over mouth
urgent
serious
empowering

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Design an original Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Black-and-white close-up of a woman's face with the headline covering her mouth.
- Look and feel: A monochrome, high-contrast studio portrait of a woman's face, cropped from forehead to chin with dark curly hair framing the edges. Soft directional light brings out skin texture and the reflections in her eyes, and the direct gaze is the focal point. The white brush-script headline is stacked in a staggered block that covers the mouth, turning it into a symbol of silencing. A single small yellow square is the only colour accent.
- Layout: A full-bleed tight face crop puts the eyes in the upper third. A white brush-lettered headline block sits over the lower face like a gag or mask. The URL and a small yellow square logo sit bottom right.
- Typography: Hand-painted brush caps in mixed sizes that interlock into a dense block; small bold geometric sans for the URL
- Colours: #171717, #272727, #f1f1f1, #c4c3c1, #979796, #3c3c3b (background #272727, text #f1f1f1, accent #f1f1f1).
- Mood and details: urgent, serious, empowering, close-up face portrait, brush lettering, text as mask over mouth.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/75224256270408225-d443b39bdd93.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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