Reference found on Pinterest, saved by Tiffany Kiana. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Poster · Reference

Man pushing a compact car off frame

A black-and-white photograph on a flat light-grey seamless backdrop, with most of the frame left deliberately empty. The man in a dark suit pushing the rounded car's rear is the only visual interest, cropped at the left edge to suggest movement. Soft, even studio light gives a gentle floor shadow. Its restrained, self-deprecating mid-century editorial finish is aged a little by scan grain.

Palette

#bbbbbb
#d8d8d8
#171717
#323232
#7a7a7a
#9e9e9e

Layout: A small photo of a man pushing half a car sits at the left edge, low in a huge empty grey field that takes up about three-quarters of the page. A single-line centered headline sits over three columns of body copy, with a round logo in the bottom-right column.
Typography: Friendly geometric sans bold headline in sentence case; small light geometric sans body in three narrow columns

All creative ads for car and bike dealers

photographic
minimal
retro
man pushing car
vast negative space
long-copy columns
circular logo
humorous
understated
honest

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Design an original poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1482 px (same shape as the reference).

Art direction to follow:
- The idea: Man pushing a compact car off frame.
- Look and feel: A black-and-white photograph on a flat light-grey seamless backdrop, with most of the frame left deliberately empty. The man in a dark suit pushing the rounded car's rear is the only visual interest, cropped at the left edge to suggest movement. Soft, even studio light gives a gentle floor shadow. Its restrained, self-deprecating mid-century editorial finish is aged a little by scan grain.
- Layout: A small photo of a man pushing half a car sits at the left edge, low in a huge empty grey field that takes up about three-quarters of the page. A single-line centered headline sits over three columns of body copy, with a round logo in the bottom-right column.
- Typography: Friendly geometric sans bold headline in sentence case; small light geometric sans body in three narrow columns
- Colours: #bbbbbb, #d8d8d8, #171717, #323232, #7a7a7a, #9e9e9e (background #bbbbbb, text #171717, accent #171717).
- Mood and details: humorous, understated, honest, man pushing car, vast negative space, long-copy columns, circular logo.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/4433299630618414-78f378807fa8.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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