Earth dug into a regional map shape, surrounded by construction machines

Reference found on Pinterest, saved by Mar Y Cielo Guevara. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Poster · Reference

Earth dug into a regional map shape, surrounded by construction machines

A bird's-eye photo of warm brown excavated soil in even, natural daylight. A darker hollow in the ground forms the silhouette of a region, textured with tread marks, and small orange pins mark branch locations. Seven yellow construction machines (excavators, a dozer, a loader and a skid steer) are spaced around it as if they had just dug the map. The earthy palette is broken only by white type and the yellow and black brand bar, which gives the piece a documentary, heartfelt thank-you feel.

Palette

#734a27
#81582f
#5f3e23
#90673a
#422d1c
#1f1510

Layout: A top-down aerial photo fills the frame. A huge white kanji headline sits top left and a right-aligned block of body copy with a signature sits top right. In the centre, a dug pit shaped like a regional map carries small orange dots with branch labels, and yellow machines ring it. A small timeline box sits bottom left beside a yellow and black logo bar on the bottom right.
Typography: Bold white Japanese gothic for the headline with a circular full stop; small white gothic body text; a heavy black katakana wordmark on a yellow bar next to a black logo block.

All creative ads for builders and construction companies, car and bike dealers

photographic
minimal
typographic
excavators
bulldozer
wheel loader
dug earth map
location pins
yellow brand bar
grateful
grounded
proud

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Design an original poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1454 px (same shape as the reference).

Art direction to follow:
- The idea: Earth dug into a regional map shape, surrounded by construction machines.
- Look and feel: A bird's-eye photo of warm brown excavated soil in even, natural daylight. A darker hollow in the ground forms the silhouette of a region, textured with tread marks, and small orange pins mark branch locations. Seven yellow construction machines (excavators, a dozer, a loader and a skid steer) are spaced around it as if they had just dug the map. The earthy palette is broken only by white type and the yellow and black brand bar, which gives the piece a documentary, heartfelt thank-you feel.
- Layout: A top-down aerial photo fills the frame. A huge white kanji headline sits top left and a right-aligned block of body copy with a signature sits top right. In the centre, a dug pit shaped like a regional map carries small orange dots with branch labels, and yellow machines ring it. A small timeline box sits bottom left beside a yellow and black logo bar on the bottom right.
- Typography: Bold white Japanese gothic for the headline with a circular full stop; small white gothic body text; a heavy black katakana wordmark on a yellow bar next to a black logo block.
- Colours: #734a27, #81582f, #5f3e23, #90673a, #422d1c, #1f1510 (background #734a27, text #1f1510, accent #90673a).
- Mood and details: grateful, grounded, proud, excavators, bulldozer, wheel loader, dug earth map, location pins, yellow brand bar.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/2674081023245474-0aa26d1bc6de.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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