Aerial view of workers in a huddle casting a skyscraper-shaped shadow

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Instagram post · Reference

Aerial view of workers in a huddle casting a skyscraper-shaped shadow

This is a golden-hour aerial shot of a dusty construction site in warm amber and brown tones. A circle of workers in hard hats and hi-vis vests huddles with arms linked, and their low-sun shadows merge into the silhouette of a tall building with window gaps and a crane on top. Stacks of rebar and timber frame the corners, and tyre tracks add texture. The grade is cinematic, with deep shadows and a warm glow.

Palette

#31271d
#1a1915
#6a4a2a
#4c3722
#875f35
#a67640

Layout: In a top-down aerial photo, a circle of workers sits at lower right while their combined long shadow stretches diagonally to the upper left and forms a high-rise with a crane. The logo is at the top right, and a stacked two-part headline sits at the bottom left with a short orange underline bar.
Typography: Heavy geometric sans caps in two sizes: white for the verbs and bold amber-orange for the key words, stacked and left-aligned.

All creative ads for builders and construction companies, real estate businesses

photographic
dark
hard hats
building-shaped shadow
tower crane
rebar stacks
golden hour
unity
aspirational
warm

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Design an original Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Aerial view of workers in a huddle casting a skyscraper-shaped shadow.
- Look and feel: This is a golden-hour aerial shot of a dusty construction site in warm amber and brown tones. A circle of workers in hard hats and hi-vis vests huddles with arms linked, and their low-sun shadows merge into the silhouette of a tall building with window gaps and a crane on top. Stacks of rebar and timber frame the corners, and tyre tracks add texture. The grade is cinematic, with deep shadows and a warm glow.
- Layout: In a top-down aerial photo, a circle of workers sits at lower right while their combined long shadow stretches diagonally to the upper left and forms a high-rise with a crane. The logo is at the top right, and a stacked two-part headline sits at the bottom left with a short orange underline bar.
- Typography: Heavy geometric sans caps in two sizes: white for the verbs and bold amber-orange for the key words, stacked and left-aligned.
- Colours: #31271d, #1a1915, #6a4a2a, #4c3722, #875f35, #a67640 (background #31271d, text #a67640, accent #875f35).
- Mood and details: unity, aspirational, warm, hard hats, building-shaped shadow, tower crane, rebar stacks, golden hour.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/35677022046093167-cd9fbccb052e.png (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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