Steel claw hammer interlocking with a giant word

Reference found on Pinterest, saved by AM SM. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Poster · Reference

Steel claw hammer interlocking with a giant word

A solid saturated orange background framed by a narrow off-white margin. A photoreal brushed-steel claw hammer with a black rubber grip is lit in soft studio light, with crisp specular highlights on the metal. It weaves through the headline, sitting in front of some letters and behind others, which gives a playful sense of depth. The finish is flat and graphic, with no other decoration.

Palette

#e17604
#eff0f1
#e5a158
#141416
#302e30
#6e625c

Layout: A flat orange panel inside a thin white border; a large studio-shot hammer runs from the top edge down through the centre, its head overlapping the huge white one-word headline. Beneath it sits a small centred tagline, and a white square logo tab rests on the bottom edge.
Typography: Heavy, tightly kerned white grotesque sans in lowercase with a capital first letter; small bold sans tagline; logo in a chunky orange sans on a white block.

All creative ads for builders and construction companies, home decor brands

minimal
typographic
photographic
bright
claw hammer
solid colour field
product cutout
text-object overlap
confident
motivating
bold

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Design an original poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1622 px (same shape as the reference).

Art direction to follow:
- The idea: Steel claw hammer interlocking with a giant word.
- Look and feel: A solid saturated orange background framed by a narrow off-white margin. A photoreal brushed-steel claw hammer with a black rubber grip is lit in soft studio light, with crisp specular highlights on the metal. It weaves through the headline, sitting in front of some letters and behind others, which gives a playful sense of depth. The finish is flat and graphic, with no other decoration.
- Layout: A flat orange panel inside a thin white border; a large studio-shot hammer runs from the top edge down through the centre, its head overlapping the huge white one-word headline. Beneath it sits a small centred tagline, and a white square logo tab rests on the bottom edge.
- Typography: Heavy, tightly kerned white grotesque sans in lowercase with a capital first letter; small bold sans tagline; logo in a chunky orange sans on a white block.
- Colours: #e17604, #eff0f1, #e5a158, #141416, #302e30, #6e625c (background #eff0f1, text #141416, accent #e17604).
- Mood and details: confident, motivating, bold, claw hammer, solid colour field, product cutout, text-object overlap.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/1125968743097673-8ac1ec265938.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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