Man's arm merging into a wheel loader bucket full of soil

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Poster · Reference

Man's arm merging into a wheel loader bucket full of soil

Studio photo composite where a man's forearm in a rolled-up chambray shirt flows seamlessly into the dark hydraulic arm of a yellow loader bucket. The bucket is heaped with dark soil and clods fly off it against a smoky grey gradient backdrop. Soft, directional studio light gives muted desaturated tones, and the only saturated colour is the industrial yellow. A thin yellow band leads into a clean white information panel with a product cutout, giving it a classic print-ad finish.

Palette

#2e2622
#444344
#b7b7b7
#fdfdfd
#98999a
#d6d5d3

Layout: Landscape double-page spread: the top three-quarters is a vertically split photo with a man's torso and arm on the left continuing into a machine arm and loaded bucket on the right, with a two-line headline in white caps at lower right. A yellow and black stripe separates a white footer holding a small product cutout at left, body copy in the centre, and the logo and URL at right.
Typography: Clean white condensed humanist sans caps for the headline; small neutral sans for body copy and the fine-print footnote.

All creative ads for builders and construction companies, car and bike dealers

photographic
minimal
split-image hybrid
loader bucket
flying soil
denim shirt
yellow stripe
bold
confident
rugged

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Design an original poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 723 px (same shape as the reference).

Art direction to follow:
- The idea: Man's arm merging into a wheel loader bucket full of soil.
- Look and feel: Studio photo composite where a man's forearm in a rolled-up chambray shirt flows seamlessly into the dark hydraulic arm of a yellow loader bucket. The bucket is heaped with dark soil and clods fly off it against a smoky grey gradient backdrop. Soft, directional studio light gives muted desaturated tones, and the only saturated colour is the industrial yellow. A thin yellow band leads into a clean white information panel with a product cutout, giving it a classic print-ad finish.
- Layout: Landscape double-page spread: the top three-quarters is a vertically split photo with a man's torso and arm on the left continuing into a machine arm and loaded bucket on the right, with a two-line headline in white caps at lower right. A yellow and black stripe separates a white footer holding a small product cutout at left, body copy in the centre, and the logo and URL at right.
- Typography: Clean white condensed humanist sans caps for the headline; small neutral sans for body copy and the fine-print footnote.
- Colours: #2e2622, #444344, #b7b7b7, #fdfdfd, #98999a, #d6d5d3 (background #fdfdfd, text #2e2622, accent #2e2622).
- Mood and details: bold, confident, rugged, split-image hybrid, loader bucket, flying soil, denim shirt, yellow stripe.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/134545107610250919-156c1ac99e1c.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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