Crushed plastic water bottle shaped like an SUV

Reference found on Pinterest, saved by Elena Elenita. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Poster · Reference

Crushed plastic water bottle shaped like an SUV

Soft grey studio gradient with diffused top light. The hero is a clear, pale-blue crushed PET bottle with a white cap, crumpled so its outline reads as an SUV side profile, with a faint reflection underneath. The palette is cool and monochrome, with white type sitting quietly on the grey. The provocative headline is a visual pun about recycled materials.

Palette

#cfcfd0
#b5b6b6
#dedfdf
#f8f8f8

Layout: A large three-line headline in white caps is centred in the upper third, and the bottle-car lies horizontally in the lower middle. A small two-line claim in centred caps and a spaced serif wordmark sit at the bottom.
Typography: Condensed, rounded, techy display sans in white caps; small tracked sans caps for the claim; a widely letterspaced serif wordmark

All creative ads for car and bike dealers

minimal
photographic
typographic
crushed plastic bottle
car silhouette
recycling
provocative
clever
eco-conscious

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Design an original poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1726 px (same shape as the reference).

Art direction to follow:
- The idea: Crushed plastic water bottle shaped like an SUV.
- Look and feel: Soft grey studio gradient with diffused top light. The hero is a clear, pale-blue crushed PET bottle with a white cap, crumpled so its outline reads as an SUV side profile, with a faint reflection underneath. The palette is cool and monochrome, with white type sitting quietly on the grey. The provocative headline is a visual pun about recycled materials.
- Layout: A large three-line headline in white caps is centred in the upper third, and the bottle-car lies horizontally in the lower middle. A small two-line claim in centred caps and a spaced serif wordmark sit at the bottom.
- Typography: Condensed, rounded, techy display sans in white caps; small tracked sans caps for the claim; a widely letterspaced serif wordmark
- Colours: #cfcfd0, #b5b6b6, #dedfdf, #f8f8f8 (background #cfcfd0, text #f8f8f8, accent #f8f8f8).
- Mood and details: provocative, clever, eco-conscious, crushed plastic bottle, car silhouette, recycling.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/20688479533671014-64a313b041d2.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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