White truck pulling back a white curtain with a rope to reveal the new year

Reference found on Pinterest, saved by Sagnik Bhattacharya. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

New Year · Instagram post · Reference

White truck pulling back a white curtain with a rope to reveal the new year

An all-white seamless studio set with soft diffused light and gentle shadows. A white box truck in side profile pulls a rope attached to draped fabric on the left, gathering it to expose a deep crimson layer with the new year's numerals. The only colour is a restrained brand red in the reveal and logo, making the concept read instantly. Realistic cloth folds and a crisp product render give a premium corporate finish.

Palette

#e3e3df
#f4f4f0
#bab4b0
#988b88
#841a1b

Layout: Vast off-white negative space with a centred logo and tagline at top; the truck sits right of centre, tethered by a rope to a curtain at the left edge pulled aside to reveal a red panel with large year numerals cropped by the frame.
Typography: Bold rounded geometric sans in white for the cropped year; clean sans caps in dark red for the company name with small sentence-case tagline.

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minimal
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rope
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reveal
year numerals
clever
clean
confident

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Design an original New Year Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: White truck pulling back a white curtain with a rope to reveal the new year.
- Look and feel: An all-white seamless studio set with soft diffused light and gentle shadows. A white box truck in side profile pulls a rope attached to draped fabric on the left, gathering it to expose a deep crimson layer with the new year's numerals. The only colour is a restrained brand red in the reveal and logo, making the concept read instantly. Realistic cloth folds and a crisp product render give a premium corporate finish.
- Layout: Vast off-white negative space with a centred logo and tagline at top; the truck sits right of centre, tethered by a rope to a curtain at the left edge pulled aside to reveal a red panel with large year numerals cropped by the frame.
- Typography: Bold rounded geometric sans in white for the cropped year; clean sans caps in dark red for the company name with small sentence-case tagline.
- Colours: #e3e3df, #f4f4f0, #bab4b0, #988b88, #841a1b (background #f4f4f0, text #841a1b, accent #841a1b).
- Mood and details: clever, clean, confident, white curtain, rope, truck, reveal, year numerals.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/2885187258802538-dff6143d5667.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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